Casanova Brooks
Casanova Brooks

Licensed Agent

6 Rules of Thumb to Make Money in Real Estate


Table of Contents

Real estate is one of the most lucrative careers you can venture into, but it’s also one of the hardest to get into. First, you need to have a real estate agent license, and getting one requires passing a specific exam.

Then you have to go through the tedious process of generating leads until you get your first client. Some agents who pay cash for a property with the intent of selling it have to hold on to the asset for at least three years before they can sell it.

But if you are determined to succeed as a realtor and put in the necessary work and the right attitude, you’ll be on top of your game in no time. When that happens, and you keep up the momentum, that’s where the money would come in.

To give you more inspiration, here are six rules of thumb to make money in real estate. If you apply them the right way, this could pave the way to achieving your financial goals.

Let’s get right into it, shall we?

1. Show Houses with Pre-approval

6 Rules of Thumb to Make Money in Real Estate

The kick-off step to buying and selling homes is getting pre-approved for a mortgage. This means finding out your monthly payment and whether you have enough money saved up to cover it.

If you’re looking to buy a house for sale, don’t just look at any old home. Make sure you find a home that meets the client’s needs and fits within their budget.

It should be your routine to educate your clients about their rights and responsibilities constantly. The clients must feel comfortable and confident when they sign the contract.

There are many ways to advertise a property. Some people choose to advertise through newspaper ads, while others prefer to list properties online.

When selling a property, you will want to ensure that all repairs and maintenance are completed before showing the property. If there are issues with the plumbing, electrical system, roofing, etc., you could lose potential buyers.

2. Map Out Every Single Day

6 Rules of Thumb to Make Money in Real Estate

It’s indispensable to ask yourself, “Am I generating revenue? Am I making sales? Am I doing everything necessary to generate income? Do I have a plan?”

As a business owner, you need to create a schedule for yourself each week. There are certain things you will do every day, like check emails, respond to customer inquiries, and so on.

But there are other things you will only do once or twice a month. These include sending out newsletters, creating content, posting on social media, and so on.

Your job is to figure out which activities you can automate and delegate to someone else. Then you can focus on those things that require your attention.

3. Build Relationships Over Transactions

6 Rules of Thumb to Make Money in Real Estate

People will always care about who knows you and not who you know. That’s why long-term building relationships are significant. Relationships are built by helping others achieve their success. When you help others succeed, they will come back around to help you.

To build relationships, you need to be willing to put in the effort. It would be a good idea if you were open to learning new skills and sharing knowledge. People will trust you more if you are genuine and transparent.

4. Remove Your Emotions and Feelings From the Deal

6 Rules of Thumb to Make Money in Real Estate

Always stay cool, calm, and collected. Your emotions will affect your ability to think clearly. And this will cause you to make mistakes. So, try to remain objective whenever possible and always keep your head clear.

Remember that real estate deals are never one-sided. They involve two parties: buyer and seller. Again never forget that you are both negotiating. It doesn’t matter if you are the buyer or the seller. Both sides need to work together to reach an agreement.

Never take anything personally. Keep your ego in check.

Always keep in mind that you are better off being liked than being right. Don’t get angry or upset when something goes wrong. Stay positive and focused. This will help you solve problems faster.

Each time, be willing to listen. Listen carefully to what your client says. Don’t interrupt them. Let them finish speaking before responding. The best way to end a deal is to be prepared. Know exactly how much you are going to sell the house.

5. Ensure That You Treat People Accordingly

6 Rules of Thumb to Make Money in Real Estate

Despite the situation, always uphold your dignity and respect everyone: customers, vendors, employees, contractors, landlords, tenants, and even family members. Respect is earned. Treat people as you would want them to treat you.

The gate to success in any field is consistency in what you say, how you act, and how you conduct yourself.

Keep in mind that people may hurt, but they won’t unless you let them. In case it happens, you must learn to forgive and move on. Don’t hold grudges.

Please don’t get mad when people don’t live up to their end of the bargain. Learn to accept it gracefully. Learn to appreciate other people’s successes.

Success comes to those who are patient. Successful people understand that nothing happens overnight. They also understand that hard work pays off. So clients continue working towards achieving their goals.

6. Budget Accordingly

6 Rules of Thumb to Make Money in Real Estate

Communicate with tax or CPA professionals before starting to put your hands into a real estate career. Ensure you have everything prepared before you start. Make sure you understand what you’re getting into. Don’t just assume that you’ll be able to deduct expenses.

Also, make sure that you have sufficient cash reserves to cover unexpected costs. Real estate can be challenging, and if you don’t prepare properly, you might end up losing money instead of making profits.

It’s also advisable to have separate bank accounts, one for personal use and another for business use. Doing so will ensure that you can track your spending and save money. By keeping records of all your expenses, you won’t lose track of where your money went. It also helps you to avoid fraud.

The Bottomline

In summary, it’s all about rules in the real estate industry— treating people accordingly. It helps if you don’t take anything personally. You must always maintain dignity and respect towards others, and in return, you will earn respect and goodwill.

Also, it is very crucial to administer all budgets appropriately. Ensure that you communicate with a professional tax or accounting firm before starting any projects. These tips will help you to get started on your journey to become a successful real estate agent.

casanovabrooksCasanova Brooks is a real estate entrepreneur. With a background as a licensed realtor at Berkshire Hathaway and currently serving as a Change Agent at eXp Realty, Casanova brings a wealth of expertise and experience to the table. Beyond real estate transactions, Casanova is a seasoned motivational speaker, author, and podcast host. His book, “Real Estate: Play the Game Like the Winners,” reflects his commitment to sharing insights and strategies for success in the ever-evolving world of real estate. Join him on his journey as he continues to make waves in the world of real estate and beyond.

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