Real estate agents play a vital role in the life of a home buyer. You are there to guide customers throughout the process of buying a house. And if you want to become a successful real estate agent, one of the things you need to learn is how to get more listings.
As a seasoned real estate agent, you probably know already that thousands of websites offer free real estate listings. If you’re a newcomer, then you know it by now while reading this.
But even with the existence of numerous free real estate listings online, how to get those efficiently is a skill you need to develop.
In this post, we have identified seven ways to get listings as a real estate agent effectively.
1. Full Utilization of Funnels
Funneling is a technique used in marketing that involves creating an impression of scarcity for a product or service. This can be achieved by limiting the number of units available or by making them harder to obtain.
For example, if you were a home builder trying to sell a house, you could limit the number of available houses or make them harder to buy. The same concept applies to getting listings in real estate as an agent.
This means that you shouldn’t post just one ad online but instead create multiple ads and place them in different locations. You can use different platforms such as Facebook Ads, click funnels, Kartra, or lead pages.
2. Ensure That You Create Helpful Content
The content created should always aim at what buyers or sellers want to read about. For instance, if you want to get listings in real estate, then you should write articles that focus on things like “How to find a great real estate agent.”
This type of information would appeal to potential clients who are searching for a real estate agent.
On top of that, you should also apply videos and images to attract attention and engagement. These types of materials will allow you to show off your personality and skills.
You don’t want to look dull when getting a listing in real estate. Instead, it would help if you came up with creative ideas to make you stand out from other agents.
3. Total Utilization of Remarketing Campaigns
Remarketing allows you to aim at specific audiences based on their previous actions. This includes past visits to your website or social media posts. Remarketing helps you identify which visitors are most likely to convert into customers.
In addition to targeting your audience, you should also include call-to-actions in your ads. CTAs are buttons that prompt users to take action. For example, you could add a CTA button that says, “Get my Free eBook or download my free 4 step checklist to sell your home for maximum value.”
4. Specialize
If you want to be efficient in getting listings as a real estate agent, you need to specialize in a particular area. This means that you should only work within a specific geographical region or industry.
When you become specialized in a specific niche, you’ll be able to provide better services than other agents. That’s because you’ll be able to understand the needs of local clients and cater to them accordingly.
Following the latest trends in the industry is another factor you need to consider to get listings in real estate successfully. This way, you’ll stay ahead of competitors who aren’t keeping up with the times.
5. Holding A VIP Client Party
Hosting an appreciation get-together where you sponsor the food or the drinks at the party can be a good way of getting potential listings. Now, if you’re just starting and money is an issue, or if you’re just not in a position to do so, look for a partner to join forces with.
Find someone who could benefit from being in front of your clients, such as lenders, insurance agents, or even home inspectors. The best part is you’re bringing value to everyone just by bringing them together and creating a space for networking.
You may have heard of the saying, “birds of a feather flock together.” People tend to associate with others who share similar interests and values. So, if you hold a party, then invite your friends and family members.
Make sure to allocate enough time for marketing the event when preparing your plans. You could also ask each guest to bring something (or someone) along with them. This will help you create an even more memorable experience for everyone.
7. Work on Your Expired and Cancelled Listings
Do you know that you can still benefit from expired or canceled listings from three to four years ago? Yes, that’s right! When you’re keen on making them work, they can help your real estate business scale up.
For a good reason, these listings didn’t work back then – it’s not yet the perfect time. When the market is doing good, this gives home sellers the signal they’ve been waiting to start selling their homes.
This is also the best time for you to start reaching out and reconnecting with these listings as a real estate agent.
Since you’re both on the same page about what’s happening on the market, it becomes easier for you to make that unfinished business a few years ago materialize now.
7. On Circle Prospecting
Now, we all know that for any business to stay alive and growing, it must be prospecting. This shouldn’t be a secret to anyone. But how and where should you be prospecting?
How can you be the most efficient with your time to get the maximum return on your number? That’s where circle prospecting comes in.
The challenging part of circle prospecting is the homeowners in this area will be more reluctant to have a conversation since they most likely know of the home you’re calling them on that just sold two blocks away for over the asking price.
But if you know how to handle this kind of communication effectively, then circle prospecting would undoubtedly work for you.
Conclusion
If you want to be among the best in real estate, you need to keep up with the latest trends in the industry. This means that you should always be looking for ways to improve yourself and your skills.
That would mean having a solid real estate listing marketing plan, especially for listings, since every great agent knows listings control the real estate market.
