Casanova Brooks
Casanova Brooks

Licensed Agent

A Comprehensive Guide to Real Estate Listing Marketing Plan


Table of Contents

Running a real estate marketing plan for listings can be tricky. It is important to know what you are doing with your marketing strategy and have the knowledge of how to run an effective campaign. This article will help you create a successful real estate marketing plan for your listings by giving you 11 steps which include tips on what to do before starting, where to find potential buyers, and other strategies that will help generate more interest in your property.

What is a real estate listing marketing plan?

A real estate marketing plan is a series of steps and strategies that you use to generate more interest in your property. You can do this by using different avenues such as social media, open houses, professional photographs, listings presentations, etc.

The goals of the campaign are divided into two parts: getting people aware of the house for sale and generating leads from potential buyers interested in purchasing it. To get the word out about your product or service (in this case-a home), there is usually an advertising phase which may include commercials on TV/radio ads online adverts, or even billboards around town informing people about what they have available for purchase. This also includes any other means used to catch people’s attention like flyers handed out at grocery stores, fairs, as well as enhancing your online presence. The marketing campaign usually starts by getting as much exposure as possible to the general public.

In summary, this plan can include:

– Posting on social media networks (Twitter, Facebook) with images of your property and information about it. Include links to listings so people can find out more and contact you if they’re interested. Careful not to overshare though because some buyers may be turned off by that level of personal detail in their search for a home;

– High-quality pictures of your listing and create professional-looking listings online using services such as Zillow or Realtor.com which will host them free of charge. This is an excellent way at getting potential buyers’ attention since all these sites rank highly in Google searches due to how often real estate is searched on them. Take a tour of the house with your phone or camera to show potential buyers what they can expect when they come by!

– Hold an “open house” where you invite interested people in for a showing and answer any questions they may have about the listing;

– Keep your eye out for new real estate listings that will make it easier for people who are looking at other properties to find yours too, as well as keep up with trends like agent blogs which is another way to establish yourself online through social media networks (Twitter, Facebook) while also giving updates on recent real estate activity around town.

Why is a real estate listing marketing plan important?

A real estate listing marketing plan is important because it ensures that your property will appeal to more potential buyers. This article goes through what a good real estate marketing plan should contain and how you can start creating one for yourself.

What are the advantages of having an effective strategy?

There are many advantages when it comes to finding a prospective buyer, particularly through the strategic use of real estate SEO. Here, we’ll cover just some of them: You’re able to market in ways specific to your needs by using resources like social media or even partnering with other businesses, all while leveraging real estate SEO strategies to enhance your online presence; It increases visibility which allows for new connections (potential buyers) who don’t know about you yet, leading up to your open house on the weekend. Moreover, there’s no better way than advertising locally, supported by effective real estate SEO practices, so people have enough time to respond and discover your listings online.

As you’re reading this, someone is looking for a new home or property- so do yourself and the buyers out there a favor by making your best marketing plan.

What should be included in an effective real estate listing strategy?

These are some of the key elements of an effective real estate listings strategy:

  • Marketing Research – Know who your buyer is when brainstorming what type of content will work;
  • Content Creation – Be creative with pictures that show how great life can be at your property;
  • Audiences & Outreach Strategy – Target those most likely to buy from you through ads on social media sites like Facebook or Twitter;
  • Monitoring Progress – Keep track of all these steps to see which one works better.


11 Tips for Making a Real Estate Listing Marketing Plan

1.Research Your Marketing Tactics

Before diving into any kind of advertising or promotion campaign, make sure you research the different types of platforms available to reach out to as many people as possible who could potentially buy one of your properties! There are several ways that you can do this, like using social media to advertise your listing or advertising in a magazine that is read by potential buyers.

Market Research

For instance, you can decide to work on a good online presence. Make sure to create a profile on all of the social media platforms which you use. This includes things like Facebook, Twitter, and Instagram! Having an online presence will help you reach potential consumers with minimal effort so you must take advantage of this feature. You can also give out your contact information in case someone wants to ask any questions about the property or is interested enough to set up a viewing appointment.

2.Have A Professional Photographer Take Photos Of Your Listings To Attract Potential Buyers

Having professional photos taken for your listings rather than just taking pictures yourself maximizes the chances of being seen by other people outside your network who may be looking for real estate.

The majority of people will not go to your listing if there is no professional photo, so you must make this investment in order to maximize your chances of getting the property sold! Photography can be costly and time-consuming but it pays off massively with a higher number of showings for less work, making it an integral part of any real estate marketing plan.

3.Create A Listing Presentation To Show Potential Buyers When They Visit Your Property

You may think that having good photos is enough when attracting potential buyers on sites like Zillow or Trulia-without some form of presentation about what they are seeing in person-but nothing beats actually showing them around the property themselves. This helps establish closeness and a sense of trust that you just can’t convey through photos.

4.Create A Marketing Plan For Your Real Estate Listings

A comprehensive marketing plan is an essential part of the process of getting your property sold, so don’t forget to include it! You’ll need powerful visuals like real estate brochures, professional photography or videos, open houses with food and drinks (stuff people actually want), fliers around town…the list goes on. If there’s something new out there about real estate listings be sure to research it for yourself before implementing – no two plans are alike.

5.Work On Getting More Connections With Potential Buyers In The Area

Having connections is all about knowing someone who knows someone. When you have connections, it’s like a referral from that person to the next one. It can be as simple as having lunch with your neighbor or meeting new people at networking events – why not try both? The more people who know about your listing, the better!

6.Pick Your Platform

After doing your research, it’s time to pick the platform that will work best for you! Try these strategies to help you decide which is best: consider what kind of property you have like a house or apartment and if there are any restrictions on certain tactics due to location. If you’re selling an expensive luxury home in Beverly Hills then advertising online might be better because people from outside the area may not know about your listing but they’ll see it when they search for houses with high price tags around their budget. For some properties, like apartments in New York City, advertisements in newspapers could be more effective because most people who live here read them each day during lunch break so they’ll quickly learn about listings that are not in their immediate neighborhood.

Successful real estate agents understand that marketing a listing is different than selling one and some of them have already been using some or all of these tactics for years! The key to success is knowing which type of tactics will work best for you! Try these strategies to help you decide what’s best: consider what kind of property you have like a house or apartment, if there are any restrictions on certain tactics due to location, and how much time and money the agent has available. If you’re selling an expensive luxury home in Beverly Hills then advertising online might be better because people outside this area may not know about your listing but they’ll see it when searching for houses with high price tags around their budget while someone in this area might not be inclined to look for expensive homes on the internet.

– If you have a luxury home and want it seen by people outside your immediate area then advertising online might be best because they may not know about these listings otherwise but will see them when searching for houses with high price tags around their budget while someone in this place is more likely to search within an app or website that advertises only local real estate instead of online

– Other factors like time, money, and what type of property you’re selling should also be taken into consideration before choosing how much effort to put into marketing one listing over another

7.Connect with Potential Buyers

Once you’ve researched your marketing options, it’s time to decide on the ones that will be best for you. For example, if you have a property in need of renovation or repairs before being sold, then social media would likely not be an effective way to reach out to potential buyers as they are typically looking for homes that don’t need any work! However, this doesn’t mean that other platforms can’t still play a helpful role in getting your message across. One thing many real estate agents overlook is how accessible their listings are through email and snail mail subscriptions! You may already have a list of potential buyers who would be interested in your property, but they may not know you exist!

Option One: Marketing Yourself and Your Listings

First, you’ll want to figure out which is going to be most beneficial for you or if it would work best for both parties – yourself and the buyer/seller – if an external company assists in this area. You can share your information on multiple websites, which provide a good platform for virtual meetings – a video would do.

If you decide that working on these tasks are something you’re interested in then there are a few things to keep in mind as far as how much time they will take up when compared with other aspects of listing presentations such as showing properties and answering questions from the potential buyer about homes etc. It’s important not only that the realtor has enough knowledge around what can be done through email lists but also understands social media.

Option two: Get an Agency involved

Some agents are very good at marketing themselves and their properties through email lists and social media, while others find that it is more beneficial for them to work with an external company or individual on these tasks. It’s important to note that many realtors prefer working within associations such as the National Association of Realtors which offers various benefits including marketing guidelines, continuing education opportunities, networking options through local chapters, MLS data, and other resources. If joining an association isn’t something you’re considering right now then there are some steps you can take to get started with your marketing efforts.

8.Determine Your Marketing Budget

You will also need to decide how much money you want to spend on marketing before coming up with an effective plan of action! You have the option of spending more money and getting better results from your campaign or choosing cheaper options that might not work as well but will break even after only a little bit of time. It’s important to run profitable campaigns so make sure you think about what kind of budget fits YOUR needs! You want to send information about properties by mail or post updates each week via email so people stay up-to-date on what’s happening in the real estate market.

A great marketing budget is not only good for the initial stages of your campaign, but it will also help you avoid overspending. You might not get instant results from your marketing plan, but the more you dedicate to it in terms of time and money, the better chance you’ll have at success.

Here are the key takeaways:

  • A good real estate campaign requires a well-thought-out budget that suits YOUR needs! Whether you are the seller yourself or using social media to promote your sale, a budget is necessary.
  • Marketing is expensive so think about what kind of budget will benefit YOU over time.
  • If your first efforts don’t seem to be working out as planned, consider changing up some aspects of how you’re doing things even if this means spending more money or investing more energy into something else. It’s all worth it when everything goes according to plan and people are responding favorably to your content!

If you are using social media and online platforms you should make sure each new post you create is tailored to your niche and target audience. Use SEO keywords in posts that are relevant for each post as well! This will get people looking at what YOU have to offer, which should lead them back into YOUR real estate listing’s website.

Perhaps you want to hire a professional photographer who knows their craft so that potential buyers can see just how beautiful this property really is when they first visit it online. They’ll be more likely to make an appointment with one of your agents if they believe gorgeous photos represent reality because they speak directly to the client.

9.Set Marketing Goals

The second step to creating a marketing plan is deciding on your goals. What do you want people to come away with after reading about YOUR real estate listings? Once again, think about what will work best for YOU and go from there! For example, maybe one of the things you would like as an outcome is that more potential buyers are showing up at your open houses or signing up for new offers via email so they can be notified when something matches their needs. Or perhaps it’s simply generating awareness in general so that people know who you are and understand the benefits of working with BEVERLY HILLS REAL ESTATE AGENTS LLC – no matter how big or small those benefits might be! You also want to think about the goals of your real estate listing marketing plan. How will you measure success?

If it’s generating more leads and/or drive traffic to your website, then what criteria do you have for determining a lead or site visit as successful (e.g., form submission)?

It would also be beneficial at this point if we know how much time you can devote to implementing these strategies on an ongoing basis after launch – both in terms of content creation and social media management, but also any other traditional marketing activities such as hosting open houses or print advertising that are involved with running a successful business.

What are the benefits of hiring a professional?

A real estate agent who is either an independent contractor or affiliated with a brokerage offers many advantages to homeowners looking for property. The expertise and experience that they have offered invaluable insight when it comes to negotiating on your behalf, making them more likely than you might be to find the best deal possible. Plus, working independently means they can give full attention to handling all aspects of buying and selling real estate without any outside distractions or conflicts of interest. Hiring a broker also gives you access to their network – which may include other agents as well as lenders, appraisers, home inspectors, mortgage brokers, etc. enabling you to get things done faster and better (e.g., finding out about homes on the market before they’re listed).

Tip: Sellers should ask their real estate agent for a listing presentation. This is more or less an in-person sales pitch that will help buyers understand exactly what it’s like to live in your home, and why it would be perfect for them. It could include photos of you doing normal things throughout the property – cooking dinner with friends, reading by the fireplace, etc., as well as information about any upgrades or features (e.g., yard size, number of bedrooms) included in the house itself. Hire a professional and they will handle everything.

10. Consider What Type Of Buyers To Target

For any real estate marketing strategy to be successful, it must target people who are in the market for a home. Understand that every buyer or seller may need a virtual tour of what you will be doing and selling. They will not look at the price first – and sellers need to understand this.

Types of potential buyers:

  • First-time homebuyers: These are buyers looking to get their first property. It’s not to convince them because most of them don’t know what they are looking for.
  • Repeat buyers: A repeat buyer is someone who has bought a property in the past and is coming back to buy another one again.
  • Buyers looking for a second home: These people are searching for something that will provide them with more space or convenience they don’t have at their primary residence, like an additional bedroom if you’re single or want to grow your family.
  • Professional investors seeking profits on investment real estate properties such as apartments, office buildings, retail stores, etc., just keep in mind that these types of investments require experience and knowledge about what type of return can be expected from different commercial properties which may not be within everyone’s budget range – but it should always factor into any plan!
  • Potentially interested homeowners looking to sell their current house and downsize into something smaller. Keep in mind these buyers will also want you to find them an alternative. This should be a great opportunity to make your move and sell even more.
  • People who want an affordable option but need more space than what they can afford now. Well, a good realtor needs to understand the needs of every client that comes their way. That is just how you can make it big on this market.

Keep these different types of people in mind before you launch your campaign so that it targets them appropriately! For example, if you’re marketing homes with limited square footage or low price points then target first-time buyers. If there’s not much room left on the property ladder to move up then advertise homes that have great resale value!

The agent should keep all these things in mind when launching any type of campaign – whether they are using traditional advertising techniques such as open house tours or other forms like social media campaigns. Remember: those who want an affordable option but need more space than what they can afford now will be interested in looking at a home for sale that has great resale value, but those who want to move up the property ladder will be interested in a modestly priced option with limited square footage.

This means that before you can set your marketing plan into motion, there are different audiences there with various needs and wants! When targeting these groups, make sure they see what they’re looking for by planning an appropriate campaign.

11.Send a mailing list

Now, you’re ready to start sending your mailing list! Make sure that in the email app where you have your contacts set up and targeted, there’s an option for scheduling the emails so they go out at a time of day when people will be checking their inboxes. If this is not possible with your chosen platform, use a different one – or manually send them as often as needed according to how many times per week you want to post new content. The key point here: don’t forget about it! Keep these scheduled emails coming so that everyone on your contact list gets notified of our long-form marketing blog posts right away – without even having to come back and check every single day if something new has been published.

As you can see from the above, it’s important to plan ahead for your marketing efforts if you want a blog post to be successful. By scheduling out your posts and planning how often they go out and what content is sent in each email (i.e., this long-form article), all of these things are guaranteed to show up when people are checking their inboxes – or not so much! When someone subscribes to our contact list, we’ll send them an update once every week about new articles that have been published during that time period – without having to come back and check every day if anything new has gone live.”

You can set your mailing list into three categories:


Create a list of agents that you can market to. It can include those you have cross-sold with, those who subscribed on your contact list, or potential buyers and sellers. Send an email every time there is new content for their industry. You’ll want them to know about the information that they might not see in other places. Any association of realtors should form an excellent foundation for your listing marketing plan.


Always send listings to your former and current clients. It’s crucial to keep them in the loop about what is happening with your listings.” You’ll also want to send a weekly email update of new content. This will help remind former and current clients that you are there for them, without having to come back every day checking if anything went live. You can set up an automated system so they get updated on any new article published during that week – no matter how long ago it was posted.”


Those leads you have been generating for a while should be kept informed of new listings. If they are in the market for a new home, it’s crucial to keep them updated with new listings that meet their criteria. “You can also schedule an automated email to follow up which will let you know if any of your leads have been viewing your listing pages.”

If they haven’t viewed anything yet, you’ll need to stay on top of them via phone and email marketing (until they see something). And don’t forget: sometimes people just want more information before making decisions – so be prepared! If the market value of some properties changes, be there to inform them.

Follow Up Emails

Nurture those leads by sending weekly updates about active listings or other relevant real estate articles. They should still receive emails from agents who had previously contacted them as well! This is important because some might be waiting for their ideal property to come up before they make a purchase.


When you have a real estate listing marketing plan that incorporates these strategies, it will be easier to stand out and attract attention. The key is to use the right tools for your needs. If you’re looking for help with any of this or just want some general advice on which channels work best in different geographical areas, we are happy to lend our expertise. We know how difficult it can be when trying to figure out what works without all the knowledge required! Let us make your life easier by providing expert guidance so you can create a killer real estate listing campaign today!


casanovabrooksCasanova Brooks is a real estate entrepreneur. With a background as a licensed realtor at Berkshire Hathaway and currently serving as a Change Agent at eXp Realty, Casanova brings a wealth of expertise and experience to the table. Beyond real estate transactions, Casanova is a seasoned motivational speaker, author, and podcast host. His book, “Real Estate: Play the Game Like the Winners,” reflects his commitment to sharing insights and strategies for success in the ever-evolving world of real estate. Join him on his journey as he continues to make waves in the world of real estate and beyond.

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