Casanova Brooks
Casanova Brooks

Licensed Agent

Agent Circle Prospecting: The Ultimate Technique for Real Estate Agents


Table of Contents

Agent Circle Prospecting is a marketing technique that has been around for many years. It’s used by real estate agents like you to get information about potential customers in their neighborhood and then contact them when they’re ready with an offer. 

In this blog post, we will explore this marketing technique, how it works, and how it can be applied to your business.

What is Agent Circle Prospecting?

Agent Circle Prospecting_The Ultimate Technique for Real Estate Agents

Agent Circle Prospecting is a term used in the real estate industry to describe a process or technique that agents use to generate new leads and build their business.

This technique allows real estate agents to target people who are already interested in buying or selling a home. This way, agents can save themselves time and effort by talking to people who are actually looking to buy or sell. 

Agent circle prospecting is different from other lead generation techniques because it pushes agents outside of their regular sphere of influence and gets them out into the community.

The process lets them meet people who have not yet heard about their services – but may need those services in the future.

How Does Agent Circle Prospecting Work?

Agent Circle Prospecting consists of three steps: finding the best circle, organizing your prospect list, and following up on prospects.

Step 1: Finding the Best Circle

Agent Circle Prospecting_The Ultimate Technique for Real Estate Agents

When you’re looking for a neighborhood to focus your Agent Circle Prospecting efforts, it’s important to find one that is in transition. This means homes are being sold and bought in the area, so there’s an activity happening.

You’ll also want to make sure that the neighborhood has a good mix of home prices. This way, you’ll be able to reach a variety of people who may be interested in your services.

Once you’ve found a good neighborhood to focus on, the next step is finding the best circle. The best circle is made up of people who are most likely to buy or sell a home in the next 12 months.

There are many ways to find the best circle. You can look at real estate website records or even drive around neighborhoods and take notes on what you see happening in them! Once you have your list, it’s time for step two.

Step 2: Organizing Your Prospect List

Agent Circle Prospecting_The Ultimate Technique for Real Estate Agents

Now that you’ve found a good neighborhood and completed your circles, it’s time to organize all of the information you’ve gathered. You can do this on a spreadsheet or in an Excel document. Once you have your list organized, the next step is to start reaching out to them!

Step Three: Follow up with Your Prospects

Agent Circle Prospecting_The Ultimate Technique for Real Estate Agents

The third step is following up with each prospect by sending them personalized emails and letters. In your email or letter, you can let them know what you’re doing and how they can benefit from it.

You should also provide information on how to get in touch with you if they have any questions.

When following up with prospects, be sure to keep track of their responses. This will help you determine whether or not a particular prospect is worth your time. If they’re not interested, be sure to move on and focus your efforts elsewhere.

Agent Circle Prospecting can be a great way to find new leads and grow your business. By following the three simple steps listed above, you’ll be able to maximize your success with this marketing technique.

When Should You Use Agent Circle Prospecting?

Now that you know what agent circle prospecting is and how it works, there are several questions that you should ask yourself before trying it out. 

First, how complex is the sale? If there are multiple steps involved or if your customer needs to make an important decision, Agent Circle Prospecting might work better than other techniques.

Second, how much does your home cost? As we mentioned earlier, customers need to feel like they are getting more than what they paid for in order to be successful. If your property is expensive, it might be harder to convince them to buy it. 

Finally, how much time do you have? Agent Circle Prospecting takes more effort than other techniques, so make sure that you are willing to put in the work before trying it out.


While Agent Circle Prospecting can be a great way to increase your customer base and get more money out of each sale, it does take time and effort in order to see the results you are looking for. 

We hope that this article has helped you understand what Agent Circle Prospecting is, how it works, and when you should use it to get more leads and close a deal.

If you are interested in learning more about how to use this technique for your business, feel free to contact us today.

casanovabrooksCasanova Brooks is a real estate entrepreneur. With a background as a licensed realtor at Berkshire Hathaway and currently serving as a Change Agent at eXp Realty, Casanova brings a wealth of expertise and experience to the table. Beyond real estate transactions, Casanova is a seasoned motivational speaker, author, and podcast host. His book, “Real Estate: Play the Game Like the Winners,” reflects his commitment to sharing insights and strategies for success in the ever-evolving world of real estate. Join him on his journey as he continues to make waves in the world of real estate and beyond.

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