Casanova Brooks
Casanova Brooks

Licensed Agent

A Quick Guide for Getting Your Business Featured on Podcasts


Table of Contents

Getting your business featured on podcasts can be a great way to reach new customers and grow your brand. But it’s not always easy to know where to start in this form of digital marketing.

As anyone who’s ever tried to start a business knows, getting noticed can be one of the biggest challenges. With so many businesses competing for attention, it can be difficult to stand out from the crowd.

Podcasts offer a unique opportunity to reach a targeted audience and grow your brand. But how do you know which podcasts are worth your time and effort?

And once you’ve found the right podcasts, how do you make sure you get featured on them?

Get Your Business Featured on Podcasts

There are a few different ways to get featured on a podcast.

You could reach out to the podcast host and pitch your story or product, or you could find shows that are already looking for guests and submit your information.

Reaching out to podcasters can be a great way to get featured, but it can also be a little daunting. You’ll need to craft and pitch emails that are well-written and explains who you are, what your story is, and why the podcast should feature you.

Be sure to research the show and its audience before pitching so you can tailor your pitch accordingly.

If you’re not sure where to start, there are plenty of websites that list podcasts looking for guests. One such site is Podcast Guest. Simply browse by particular topic or genre, or use the search bar to find specific podcast episodes that match your interests.

1. Research podcasts that would be a good fit for your business.

There are many different podcasts out there, so make sure you find ones that align with your target audience and marketing goals. A good way to get started is to look for a podcast name the same as your business or your niche.

2. Reach out to the podcast hosts and pitch your company.

email pitch

Be prepared to provide information about your business, such as what it does and who its target market is while doing podcast outreach. Make it easier for podcast hosts to include relevant information about your business in their podcast show notes.

3. Follow up with the hosts after they’ve had a chance to check out your information.

Make sure to thank them for their time and let them know that you’re interested in appearing on their show. Some podcast hosts appreciate these follow-ups as a reminder and it makes them aware of your enthusiasm for podcast interviews.

Find Other Podcasts

There are a lot of business podcasts to choose from. You can find them by doing a web search, checking out iTunes, Google Play, or using specific podcast directories.

The web is a great place to start looking for podcasts. Just search for the topic that interests you. For example, if you’re interested in history, try searching for “history podcasts.”

iTunes is another great place to find Apple podcasts. The iTunes Store has a wide variety of shows to choose from. You can browse by topic or by the network.

If you’re looking for specific types of shows, check out podcast directories. A few popular directories include Podcast Alley and Podcast Pickle.

What makes a good podcast guest?

As a podcast host, one of the most important things you can do is ensure that your guests are prepared.

A good guest will have done their homework and will come to the conversation with topics of conversation that they’re excited to discuss with the podcast audience, not just for their own podcast promotion.

They’ll be able to add something valuable to the podcast conversation and will have interesting stories and perspectives to share during the podcast interview. Furthermore, a great guest will be respectful of your time and will be punctual and professional.

They’ll understand that your podcast is your business, and they’ll treat it as such.

Other podcasters are very particular about who they have on their show. Here are a few things to keep in mind if you want to be a good podcast guest:

1. Come prepared with topics of conversation.

Many podcasters will send their guests a list of questions in advance so that they can come prepared for a few episodes. If you’re not given any interview questions, think about some topics and talking points you would like to discuss ahead of time.

This shows that you are interested in the podcast and the host, and it gives you something to fall back on if the conversation starts to lull.

2. Be interesting and engaging.

Your goal is to keep the listeners engaged, so make sure you have something interesting to say. Don’t just read off your pre-written notes; let your personality shine through.

A good podcast guest is also a good listener. They understand that the best conversations and podcast promotions happen when both parties are actively listening to each other. They are respectful of the host’s opinions and ideas, and they are always open to hearing new perspectives.

An engaging conversation during a podcast interview can also generate buzz among the audience and can generate more listeners.

3. Be respectful of the host’s time.

A great guest is someone who is respectful of the host’s time. They understand that the host has limited time to prepare for the show, and they do their best to be organized and prepared.

They also acknowledge that the show is about the podcast host, and they do their best to make sure that the host shines. They are happy to share the spotlight, but they also know when it’s time to step back and let the host take center stage.

Finally, a good podcast guest is someone who is fun to talk to. They have interesting stories and insights to share, and they always bring positive energy to the show.

Identifying and Reaching Your Podcast's Target Audience

Creating a podcast is a lot of work. You have to come up with content, record and edit episodes, and find ways to market your show. But it’s all worth it when you find your audience.

So how do you identify and reach your podcast’s target audience? The first step is understanding who your show is for.

What are the topics you cover? What are your interests? Who are your role models or idols?

Once you know who your target audience is, you need to figure out where they spend their time. What podcasts do they listen to? What websites do they visit? What social media platforms do they use?

Then it’s time to start reaching out to them. You can promote your podcast on your website and social media platforms, and even write a guest blog post on other websites in your niche.

Podcast Listeners are Loyal and Engaged

Podcast listeners are engaged and loyal. They’re also more likely to buy products or services that are advertised on podcasts. In other words, if your business is featured on a podcast, there’s a good chance you’ll see a boost in sales.

So what’s the key to getting your business featured on podcasts? It all comes down to relationships.

Several podcasts are always looking for new content, so reach out to them and offer to be a guest on their show. You can also send them your latest press releases or blog posts. Most of the time new podcasts are easier to connect with since they are more eager to network with others.

In addition to being engaged and loyal, podcast listeners are also affluent. In fact, they might tend to have higher incomes than people who don’t listen to podcasts.

This makes them an attractive target market for businesses of all sizes.

Adjust Your Podcast Content Using Audience Feedback

Audience feedback is essential to understanding how your business podcast is being received and what adjustments you can make to improve it.

Listening to feedback and making changes accordingly will help keep your podcast interesting and engaging for listeners.

Some tips for gathering audience feedback:

  • Make a point of asking listeners for feedback after each episode.
  • Use surveys or questionnaires on your website or social media pages.
  • Monitor comments and ratings on podcast directories and streaming services.
  • Look for any mention of your podcast online and see what people are saying about it.

After you’ve gathered feedback, the next step is to analyze it and determine what changes you can make. And sometimes, it can seem like no matter how hard you try, your show just isn’t catching on.

Well, sometimes the smallest tweaks can make a big difference in how well your podcast is received.

For example, paying attention to audio quality can help to ensure that your listeners stay engaged. Similarly, choosing an interesting and catchy name for your podcast can help to attract new listeners.

Be sure to consider all aspects of your show, from the content to the format, when making adjustments.

Develop High-Quality Content

High-Quality Content

To stand out from the competition, you’ll need to produce interesting and engaging material that captures the attention of podcast hosts and listeners.

Quality content can also help build a strong relationship with the podcast host, which can lead to future opportunities for guest appearances or product endorsements.

When creating content for a podcast, be sure to consider the audience and what they would want to hear.

Tailor your material to fit the style and tone of the show, and make sure it’s relevant to the topic at hand. If you can provide valuable insights and information, hosts will be more likely to consider you as a guest.

If you’re just starting, it can be helpful to reach out to podcast hosts and offer them free content.

Content: Audio Recording & Editing

Having a clean and concise recording will make the editing process much simpler and shorter. This will help reduce production time and get your business featured on more podcasts.

There are many different ways to record audio, but the most common is through a microphone. When selecting a microphone, it’s important to find one that fits your needs.

If you’re going to be recording in a noisy environment, invest in a microphone that can cancel out the surrounding noise, rather than using your computer’s built in microphone.

When it comes to editing, there are many software options available. Most of these programs allow you to cut and join audio files, as well as add effects such as fades and echoes.

One of the most popular program options is Adobe Audition, which offers a wide range of features for both novice and experienced users. Another option is Pro Tools, which is widely used in professional music studios.

For those on a budget, there are also free programs such as Audacity that offer basic editing features. No matter what your needs are, there is sure to be an audio editing program that meets them.

The most basic programs allow users to cut and join audio files, as well as add simple effects such as fades and echoes.

More sophisticated programs may also offer features such as pitch correction and noise reduction. With so many different options available, it can be difficult to choose the right program for your needs.

There are a few things to keep in mind when making your decision. First, consider the type of editing you need to do. If you only need to make simple changes, a basic program will suffice. However, if you plan on doing more complex editing, you’ll need a more powerful program.

Second, consider your budget. There are both free and paid options available, so choose the one that fits your needs and budget.

Finally, think about your level of experience. Some programs are designed for beginners, while others require more advanced skills. Choose the one that is right for you and you’ll be able to get the most out of your audio files.

Reverse Engineering

To get your business featured, it’s important to understand how the process works.

Start by listening to a variety of shows including big podcasts and taking note of the topics that are covered. This will give you an idea of what types of businesses are being featured and how they’re being promoted.

Once you have a good understanding of the landscape, reach out to podcasts that you think would be a good fit for your business.

Be sure to have a well-crafted pitch prepared, as this will increase your chances of being accepted. If all goes well, you’ll be featured on popular podcasts and your business will receive a boost in exposure.

By reverse-engineering successful podcasts, you can learn from the best and create a show that is both informative and entertaining. Start by identifying the podcasts that are most similar to what you want to create. Then, take a close look at their format, content, and production values. Finally, try to identify the elements that make these podcasts stand out from the rest.

By understanding what makes a successful podcast, you can create a show that is sure to engage and inform your audience.

Create a Podcast Strategy

The first is to start by creating a podcast strategy. Without a plan, it can be difficult to know where to start or what direction to take your podcast in.

The second step is to make sure your website is optimized for podcasts. This means adding the necessary code to your website so that listeners can easily find and subscribe to your podcast. This include links and a proper RSS feed that users can use to subscribe.

The third step is to promote your podcast on social media and other platforms.

Make sure you have clear graphics and descriptions that will encourage people to listen. And finally, make sure you produce high-quality content that will keep listeners coming back for more.

Decide How Long Your Podcast Episodes Should Be

podcast length

There is no set length for a podcast episode, but it’s generally agreed that shorter episodes are more effective for business.

By focusing on shorter episodes, podcasters can keep listeners engaged and coming back for more.

Shorter episodes also allow podcasters to produce content more frequently, increasing the overall amount of content available to listeners.

This can be especially beneficial for businesses that want to use podcasts as a marketing tool. More content means more opportunities to attract new listeners and keep them engaged.

However, it’s important to note that shorter episodes should still be high quality and provide value to listeners.

If they’re not engaging or informative, people will quickly lose interest. So make sure you focus on creating great content, regardless of the episode length.

Audience: Create Your Persona

When you start a new business, one of the most important things to focus on is your audience. You need to create a persona for your target market so you can better understand what they want and how to reach them.

For businesses looking to focus on podcasts, it’s important to know who your audience is and what their needs are.

Your persona might be people who are always on the go and need information in a hurry. They might be commuters who listen to podcasts during their morning or evening commute. Or they could be stay-at-home moms who want to keep up with the latest news while taking care of their kids.

Whoever they are, you need to know what they’re interested in and what kinds of content they’re likely to respond to.

Once you know your audience, you can start creating content that appeals to them.

Purpose: Keep Your Objective in Mind

It is important to have a clear objective in mind. It can be difficult to know what steps to take and where to focus your efforts without a goal.

There are many things to consider when starting a podcast-based business. What type of podcast should you create? What content will you cover? Who is your target audience? How will you market your podcast?

All of these questions are important, but they become secondary once you determine your primary objective.

Your objective should be something that inspires and motivates you, and it should be achievable within a reasonable amount of time.

Your objective should also be specific enough that you can measure progress and determine whether or not you are meeting your goals.

Should I start a business podcast?

start a business podcast

There’s no doubt that podcasts are on the rise. In fact, they’ve been around since 2004, but it seems like only recently have they become mainstream.

If you’re on the fence about starting a podcast for your business, here are a few things to consider.

First, ask yourself why you want to start a podcast. Is it because you want to share your expertise with the world? Or maybe you’re hoping to get featured on other podcasts and increase your audience that way.

Whatever your reason may be, make sure it’s something you’re passionate about.

Second, determine if there’s already a podcast out there that covers the same topic as yours. If so, think about how you can differentiate yourself and offer something new to listeners.

One way to do this is to make sure that you’re offering something unique and original. What perspective can you bring that other podcasts don’t have?

What information can you share that will truly resonate with your audience? Answering these questions will help you create a podcast that has a real point of difference.

Choose a topic

There are a few things you need to think about before choosing the business you want to get featured on your podcast. 

First, make sure that the business is a good fit for your show. If you have a show about fashion, then it’s probably not a good idea to feature a plumbing company as a guest for podcast interviews.

Second, make sure that the business is interested in being on your show. Podcast hosts often reach out to businesses and offer them free advertising, but not all businesses are interested in this type of promotion.

Finally, make sure that the business is willing to commit to being on your show for an extended period of time.

Most podcasts have guests for one or two episodes and then never hear from them again. If you want your podcast to be successful, you need to find businesses that are willing to commit long-term.

Decide how often to release episodes

One of the most important decisions you’ll make is how often to release episodes. Too few and you may not be able to keep your audience’s attention.

Too many and you may wear them out.

On the other hand, if you’re unable to produce new episodes consistently, then releasing daily episodes will only lead to frustration.

There’s no one-size-fits-all answer, but here are a few things to consider when deciding how often to release episodes:

  • How frequently do your listeners want new content?
  • Can you produce new episodes consistently without burning out?
  • Are there other content formats (blog posts, social media posts, etc.) that you can use to supplement your podcast?
  • What topics will you cover in each episode?
  • How much prep time do you need for each episode?
  • Can you book guests in advance or do interviews on short notice?

Finally, consider how much prep time you need for each episode. If you need extensive research or interviews, then releasing daily or even weekly podcast episodes may not be feasible.

Ultimately, there’s no one-size-fits-all answer when it comes to frequency, but these are a few things to keep in mind when making your decision.

Key Takeaways

  1. Do your research. Before reaching out to any podcasters, do some research to find ones that would be a good fit for your business.
    After selecting the podcast hosting service, look for podcasts that have a similar audience to yours, and make sure their content aligns with your brand.
  2. Reach out politely. When contacting podcasters, be sure to be polite and respectful. Explain who you are, what you do, and why you think their podcast would be a good fit for your business.
  3. Be prepared to answer questions. Podcasters will likely have questions about your business, so be prepared to answer them in detail.


Getting your business featured on podcasts can be a great way to reach a new audience and promote your brand. However, it’s important to do your research and contact the right podcasts to ensure a successful partnership.

Building a network is a great way to get your business out there.

casanovabrooksCasanova Brooks is a real estate entrepreneur. With a background as a licensed realtor at Berkshire Hathaway and currently serving as a Change Agent at eXp Realty, Casanova brings a wealth of expertise and experience to the table. Beyond real estate transactions, Casanova is a seasoned motivational speaker, author, and podcast host. His book, “Real Estate: Play the Game Like the Winners,” reflects his commitment to sharing insights and strategies for success in the ever-evolving world of real estate. Join him on his journey as he continues to make waves in the world of real estate and beyond.

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