Casanova Brooks
Casanova Brooks

Licensed Agent

How to Be a Successful Real Estate Agent: 9 Steps to Reaching Your Goals


Table of Contents

how to become a successful real estate agentIt’s no secret that the real estate industry is a tough one. There are many aspiring agents who have given up on their dreams because they feel like they cannot reach success. Apart from knowing what you need to become a real estate agent,  you also need these 9 steps to becoming a successful real estate agent and achieving your goals.

1. Enhance Your Knowledge Of The Market

The first step in becoming a successful real estate agent is to enhance your knowledge of the real estate market. What’s hot right now? Who are the top competitors in your area? How can you stand out from them and have an edge over them? To answer these questions, speak with other agents who have been successful for a while or even attend seminars on how to be successful as a real estate agent.

The process is no different than any other business: Know what’s going on at all times, take note of changes that will affect you (or just may), stay current with trends and innovations – then capitalize off it. This calls for keen research skills as well as interacting with other real estate agents.

Successful real estate agents are extremely data-driven. They do not rely on their gut instincts alone to make decisions and take action, but they base them off of the best information available at the time about current market trends and future forecasts for those markets.

Acquiring market knowledge and lead to better marketing skills, which builds confidence in buyers about the safety of their money. Selling homes can change the course of your life completely.

Understand what the generation of budget buyers expect. Every strategy you employ should aim to give a family better life.

In case of any question from your customers, you should reply with confidence, a sign that you know what you mean.

Your customers expect to learn more from you. So, search the internet and use other resources to improve your knowledge. Generate ways to make every call to and from your customer worthwhile.

One thing good real estate agents always keep in mind is that it’s a marathon, not a sprint – so don’t put all your focus into one deal or property: You need to be aware of what other properties may become available soon as well; this way you have several opportunities lined up when things go wrong with one plan.

2. Don’t be trapped with negative stereotypes about real estate agents

One of the most notable stereotypes about real estate agents is that they are dishonest, greedy people. It’s true – some are. But not all! There has been a lot of research done on this topic and it turns out that successful brokerage agents could actually be more honest than other types of professionals because their work revolves around transactions and transparency in pricing; so if there was any kind of discrepancy, it would be fairly easy to figure out who made the mistake or misrepresented information.

Aggressive real estate agents care deeply for both themselves and their clients: They will still do what’s best for them even if it doesn’t mean being dishonest or taking advantage – but at the same time, they don’t put themselves above anyone else either…even if they are in a position of power.

Successful real estate agents fully understand that for them to grow, they need to build their clients’ trust. They keep their clients’ best interests at heart and in mind and do everything they can to get the best for them.

And therefore, for you to become a reliable and successful realtor, you should not conform to the negative stereotypes about real estate agents, even if you know a few brokers that might actually fit the bill.

3. Team Up With Other Real Estate Agents

The real estate industry is a tough one, and it is even tougher to ride when you are all alone. Perhaps the cliche two heads are better than one best fit this business. Working together might not be a very nice idea to many real estate agents, but it is the way to go if you want to become successful. This is even more important for new agents, who are still trying to figure out how to be good real estate agents.

If you are a new agent, then the best thing that you can do is to find another experienced real estate agent who will help guide and teach you in this industry. They might have some insider information or tips on how they became so successful.

No matter what your experience level is, teaming up with other agents can be of great benefit for both parties! It’s always nice to know there’s someone watching out not just for themselves but also caring about others’ success too. This makes networking between agents less awkward because everyone knows it’s all about being professional as well as protecting each other from scammers and bad people (strangers) while navigating through unfamiliar territories alone. In return, when one succeeds, we all succeed!

There are always new people coming into the industry, so it’s not a bad idea to have someone else with you when looking for leads. It can be helpful in case one of them doesn’t know what they’re doing and needs help finding clients, understanding their market, or any other information that will make this transition easier on themselves. There’s no reason why we shouldn’t want to show off our success and knowledge by helping others as well.

4. Get a mentor to walk with you

While teaming up with other real estate agents can be the way to go for new agents, getting a mentor can offer you opportunities beyond your imagination. A mentor can offer you guidance and encouragement when you need it most. They are there to help guide your career in the right direction, as well as coaching on how to succeed. The best thing about mentors is that they give advice based on their own experience – no one knows better than a successful real estate agent what works and doesn’t work.

With a mentor, you get an opportunity to learn the various systems they have in place, determine which one is working and which one is not, and even how to set up your own that works best for you.

At the same time, working with a successful agent will enable you to learn how to interact with potential clients and build lasting real estate relationships with them. It is these relationships and interactions that bring success in the long run.


5. Leverage the reputation of your real estate brokerage firm

Leveraging the reputation of your real estate brokerage firm is crucial to success.

Successful agents are often at the top of their game because they know how important it is to leverage every available resource and work with a successful team that will ensure you stay on track, achieve customer satisfaction goals, and keep up-to-date industry knowledge.

In most cases, your brokerage firm will have an already established brand. Many of your potential clients will be aware of the firm, and thus the moment you mention it to them, they will already be aware of it.

This is especially so if the reputation of the firm is good. This way, you will not have to spend a lot of time and resources building your reputation in order to land some very good clients. These firms have a marketing system that has been in place for a long time. You can leverage this and its online presence to stamp your authority in the real estate market.

Create a website if possible where customers can search and find your services. Keep posting news and useful information for them. These are some of the strategies that have worked well for many people. Besides, doing this helps build a family of reliable leads.

6. Leverage technology to achieve your real estate goals

Real estate agent technology

A successful agent knows how to use technology not just to get new clients, but also to maintain the existing ones. You should, for example, use social tools to build your online presence. This will allow you to reach more people and attract potential clients who are looking into buying a property in the future.

You can also set up an email newsletter or provide content that is exclusive only for those subscribers who are interested in real estate or have shown interest before. With this option, it becomes easy to establish yourself as someone they want to contact when they need new properties on offer or information about current market trends.

The emails and newsletters will come straight through their inboxes with no fuss at all; plus you don’t have to spend time maintaining them because these tools do work for you automatically!

The automated nature of LinkedIn groups is yet another reason why it is so popular; you can set them up without having to be on the lookout for people who are using these groups. When they join, it will send an automated request that is tailored to their profession and needs.

Use your family and friends to spread the message about your website. Focus on personal improvement using news from other sources. You can even generate useful newsletters as your customers may expect new things from you at all times.

Search for any sign of useful technological tools and make it your personal focus to put them to the best use.

7. Social Media presence

Social media is also a requirement in modern times for successful real estate agents. Agents with an active social presence will do better than those who don’t, and it’s necessary to show your potential clients that you have the time needed to dedicate to their needs. If you’re not sure how to start out, there are plenty of resources online.

The two most popular social media platforms that agents use for marketing purposes are Facebook and Twitter. However, these sites take time in order to be effective; it’s important that you post regularly so people don’t forget about your page.

If the thought of spending more time on social media is too much for you, then consider using a tool like Hootsuite or Bufferapp. These tools will help make managing all your accounts easier by allowing you to schedule posts ahead of time as well as set up automated messages when someone subscribes via email or follows one of your pages! All this can be done without typing anything at all.

Another great way to stay organized is with a CRM system like Salesforce or LinkedIn, which can help you manage all of your contacts and leads in one place!

A good real estate agent must be aggressive. You will be getting requests straight to your inbox if you have many social media followers.

If you’re not already uploading pictures on social media sites then it’s time to start. Pictures are the perfect opportunity for agents to share their latest listings, properties under construction, open houses they attended as well as any events that will be relevant for potential clients such as seminars or workshops related to their field. By using these images effectively, agents have an even greater chance of gaining followers and landing new business deals.

8. Utilize vendors as a source for new leads

A great way to find new clients is by networking with vendors. For example, a landscaper or tree removal service may have just the kind of client you’re looking for. They’re always in need of more real estate agents so reach out and ask if they ever hear about any potential leads that would be perfect for your real estate business.

The best part about this strategy is that it’s often free or inexpensive. You may even be able to barter with them for their services in exchange for some of your own leads.

By associating yourself with more than one vendor, you have a greater chance at finding the perfect client and can also work on strengthening these relationships so they become lucrative long-term partnerships! After all, referrals are often the most successful way to generate business as real estate agents because word-of-mouth spreads quickly through people who trust each other (such as vendors).

Create call-to-action content and make sure all the required fields are marked clearly. Vendors can help you sell this information with ease.

9. Pitch real estate stories to reporters

This is where the real work begins. You’ll have to do plenty of research on publications in your area and pitch them stories that will resonate with their readership. Here are some tips for successful pitching:

– Know who you’re talking to, what they cover, and how much space they give each story. It’s not enough to know these things about one publication; be prepared before contacting any journalist or editor by knowing all of this information beforehand. Give yourself a leg up!

– Be sure that whatever you’re sending over includes contact info so journalists can reach out if need be–or follow-up questions should arise after reading it (this goes back to our first point).

– Have an understanding of when reporters typically publish and how quickly they work. If you’re submitting a pitch for an article that will be published in the next two weeks, it would not do well to wait until three days before the submission is due to send over your query email–that’s cutting things way too close!

– Have at least four fact-based stories on file when pitching or working with reporters. They should all have great sources attached and speak clearly about what you want readers of whatever publication are reading.

Get personal – write as if this were going from one person (you) to another (the reporter). Personalize your pitches by remembering their name; use expressions such as “I’m sure,” or “we think” rather than vague words like “many.”


The real estate business is quite tricky and competitive. But you can get that open house sold with incentives shared here. In order to be successful in the real estate industry, it is important to have a plan of action. These 9 steps will help you get started on your journey as a real estate agent and achieve success faster than ever before. What are some other ways that you’ve been able to succeed? Let’s chat. 


casanovabrooksCasanova Brooks is a real estate entrepreneur. With a background as a licensed realtor at Berkshire Hathaway and currently serving as a Change Agent at eXp Realty, Casanova brings a wealth of expertise and experience to the table. Beyond real estate transactions, Casanova is a seasoned motivational speaker, author, and podcast host. His book, “Real Estate: Play the Game Like the Winners,” reflects his commitment to sharing insights and strategies for success in the ever-evolving world of real estate. Join him on his journey as he continues to make waves in the world of real estate and beyond.

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