Casanova Brooks
Casanova Brooks

Licensed Agent

Real Estate Agents Online Presence: How to Win More Real Estate Clients Online


Table of Contents

How real estate agents can increase their online presenceWant to get the most out of your real estate business? Then, real estate agents online presence is the way to go. Whether you’re a new agent or have been in the industry for years, there are many ways that you can take advantage of social media and online marketing opportunities to reach more people with your listings and lead potentials. In this post, we’ll discuss different ways that real estate agents can use to increase their online presence.

1. Use social media to interact with your potential clients

Social media platforms form the best place where real estate agents can start to build their online presence. These platforms include Facebook, Twitter, Instagram, LinkedIn and so.

If you are active on these platforms, then those people who see your posts might end up buying a home from you. It’s great to know what other agents are doing and their knowledge of the local market can be used by one agent to inform another.

Social media is not only about posting details about your real estate listings but it also needs engagement with potential buyers or sellers in order for them to get connected with someone they could plan their future with. Social media provides an avenue where real estate professionals can connect 24/hours a day and that enables them to build strong relationships which could translate into more business down the line as well as earn referrals from existing clients.

Facebook even has Facebook Messenger so property managers may use this app instead of emailing or calling a potential client to follow up or answer questions.

Social media platforms have enabled more people, including real estate professionals and sellers/buyers to find each other in ways they would not be able to choose from before the invention of these social channels.

2. Create a Content Plan

Marketing Plan Outline For RealtorsSocial media marketing is all about interactions with your followers and making marketing efforts. You need your followers, whether on Facebook, Twitter, or Instagram to click and share your real estate content so that the search engines can rank your content better.

Each of the social media platforms will need a different strategy on how to make your followers participate by either liking, sharing or commenting on your content. For this reason, you need to come up with a content plan and strategy that will enhance your online presence.

On Instagram, strategies such as Instagram Stories and polls can be very effective in putting your real estate business in front of the many followers you have. All you need to do is create a relevant poll that you are sure will resonate well with your target audience on the platform. You can use the poll to estimate how effective your strategy is working, and whether or not you are achieving your goals.

The use of photos on Facebook to get engagements has been proven to work for many. All you need to do is get photos that are relevant, which your potential clients can identify with. As for Twitter, asking questions seems to be the best way to boost your online presence on the platform. The more people that respond to your questions the more effective the method will be.

3. Invest in advanced photography

Online real estate marketing is not just about the content. If anything, people tend to be more attracted to what they see than what they hear. And while content marketing is an effective way of enhancing your online presence, you need to incorporate advanced photography as well.

Investing in advanced photography might look like a waste of money, but it actually pays back. There are cases where a home’s value has tripled within a short period after posting its beautiful photos online.

4. Try email marketing for real estate agents

Email marketing is a tried and tested method of promoting your real estate business. It’s one of the most cost-effective real estate marketing platforms because you don’t need to spend much on design or content creation as it can be done in bulk, sending them out as needed.

The key to email marketing for real estate agents is knowing how to make it work for your industry. If you’re just starting out, then an introductory email at the end of the month might do the trick. For others, they may want more elaborate newsletters that go over recent events, that all depends on what will get people engaged with your brand.

In order to promote your real estate online, we recommend you try email marketing. It’s a tried and tested method of promoting your business that can be done in bulk without much investment. The key is knowing how it will work for the industry you’re involved with and tailoring it accordingly.

Unlike traditional SMS marketing where the length of the SMS is limited, you can write a detailed email without having to worry about the word length. At the same time, these emails are not only sent to your contacts but also to people who subscribe to the newsletter on your website or social media page.

5. Don’t ignore content marketing

As a real estate agent, you should embrace content marketing as it is the surest way to get business leads at the lowest cost ever. When you have blog posts on your website or any other online property, it helps to generate traffic and interest in the industry as well.

It’s not just about providing readers with new content but also building relationships with them by giving them something they would want to come back for again and again. You can post videos, podcasts, photos that are relevant to real estate agents so that this audience becomes familiarized with your brand while browsing through your site or social media accounts.

You should always aim at offering quality content rather than quantity of posts because overdoing it will only burn out readers who may otherwise be interested in what you’re writing about.

Rather than taking time off from updating your properties every day, make sure you take some time between tasks to write a blog post or take care of some other things that will help you stay ahead in the game.

6. Own a real estate website

The creation of a real estate website is an integral step in establishing a digital presence. A website is a digital business card that potential buyers will use to research you and your listings. As such, it needs to be professional in design but easy enough for prospective clients to navigate.

It’s important not only to have a real estate website but also to make sure it has an active blog feed so as to stay relevant with current trends in the industry. The content should be informative, engaging, and updated often.

Find the best keywords for the blog posts on google and all your websites. Get to know all the sites that buyers visit then build a good reputation from it. Advertising is one of the free services that you should never ignore as it is the beginning of sales. Upload any necessary images and related items that can help support your content. Visit the reviews and related pages of all real estate websites more frequently to reduce competition.

If you want people outside of your local area looking at your real estate business then think about ways that you can give them access without actually meeting them face-to-face, and a website will be the best option. Creating the best content for your website is a wise idea.

Google is also an important tool that you need by you have to create SEO-friendly content. Your internet strategies will determine your success because home buyers will always search on the internet. Your mobile phone number should be readily available on the internet.

As a real estate agent, your blog posts should be ranked high on search engine optimization software. This will help boost your real estate online marketing. Real estate agents online presence is vital than anything else. You should be keen on providing contact information because home buyers are serious people.

7. Have a Real Estate YouTube channel

A YouTube channel is a powerful way to reach out and connect with potential customers. With video content, you can showcase your listings in detail, provide testimonials of past clients’ experiences working with you, or offer valuable real estate tips for any stage of the buying process. In addition to just posting videos on your website or blog feed, it’s important to share these videos across social media channels like Facebook and Twitter so that they’re seen by as many people as possible.

With all the different ways that we experience content online now (web browsers on desktop computers; tablets; smartphones), there are more opportunities than ever before for agents who want their business front-of-mind when buyers start researching properties—and YouTube is one example.


There are many ways to increase your real estate agents online presence. At the end of this blog post, we’ve provided some tips for you, but if there is one thing that will help more than anything else it would be investing in photography and advanced marketing techniques like content creation, email marketing, and social media marketing. Do you have any other suggestions on how to grow your business? Let us know by commenting below.

casanovabrooksCasanova Brooks is a real estate entrepreneur. With a background as a licensed realtor at Berkshire Hathaway and currently serving as a Change Agent at eXp Realty, Casanova brings a wealth of expertise and experience to the table. Beyond real estate transactions, Casanova is a seasoned motivational speaker, author, and podcast host. His book, “Real Estate: Play the Game Like the Winners,” reflects his commitment to sharing insights and strategies for success in the ever-evolving world of real estate. Join him on his journey as he continues to make waves in the world of real estate and beyond.

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