Casanova Brooks
Casanova Brooks

Licensed Agent

6 Real Estate Email Ideas That Work (+ Tips on Writing an Email Copy)


Table of Contents

For real estate marketers, email can be a compelling way to connect with customers. Real estate email marketing should not only attract customers but also convince them that they need you.

For this reason, using smart strategies and always being creative when writing real estate emails matter.

Real estate email ideas that work can be a little difficult to produce, though. After all, every realtor is probably already using many of the same strategies as other brokers in their area. Because of this, it’s crucial to find new ways to stand out from the rest.

Here’s the good news: We’ve put up 6 real estate email ideas that work to make your life a lot easier. Plus, we’re giving some tips to help you write compelling email copies.

So let’s get started!

1. Real Estate Blog Posts

Publishing fresh blog posts regularly is essential, but it’s also a critical idea to let your readers know whenever you have a new blog post.

Sending real estate email messages every time you publish a blog post will help increase page views and do well for realty websites.

This will allow people to see your name pop up in their inbox more frequently, which encourages them to visit your real estate website even if the real estate blogs aren’t what they’re looking for at that moment.

2. Real Estate Email Marketing & Newsletters

Don’t forget to let readers know about all of the real estate news that’s happening around them by sending real-time information through an email newsletter.

Use realtors’ knowledge of local neighborhoods and the latest realtor news to keep community members up to date with everything going on in their backyards.

This makes people feel confident about letting you know when they have real estate for sale or real estate they’d like to purchase.

3. Share Real Estate How-To Guides

How-to emails are one of the real estate email marketing ideas that actually work.

You can share real estate how-to guides, real-life realtor stories, or real estate photos with your readers, so they feel more interested in your brand and community.

This will help you create genuine relationships because people want to buy from other people, not corporations.

4. Write Real Estate Testimonials

You can also use real testimonials from past clients in real estate email messages. This will create trust between you and your readers and make them more likely to contact you when they’re ready to sell or purchase realty.

Testimonial emails are like having previous clients vouch for your business—they introduce who you are and why potential buyers should choose you over any other agent.

5. Send Emails with the Best Real Estate Deals in the Locality

Send realty email messages with real estate deals in real-time. Let people know when you get a new listing or sold property and include the home’s details. This will help searchers find exactly what they need at the perfect price.

It will also give readers an incentive to contact you right away to secure their future real estate. In return, your realtor website gets more real estate online page views and, eventually, ranks higher.

6. Send Seasonal Content

Creating real-time content for your readers that’s apt for the season is another real estate email marketing idea that works.

For example, if it’s winter, you should let people know about the real estate deals in real snow, so they feel like getting away from their four walls and digging into some fresh powder.

If it’s summer, send realty email messages with tips for swimming holes or other outdoor activities, so your subscribers don’t have to worry about staying all day indoors.

And there you have it – the 6 real estate email ideas that work!

But as also promised, here are some tips to help you write email copies more effectively.

12 Things to Remember When Writing an Email Copy

6 Real Estate Email Ideas That Work

Before you start thinking of which real estate email ideas work or don’t work, you first need to know how to craft messages that capture your readers’ attention.

For your real estate email marketing to work, you need to remember the following 12 things as you write your email copy:

1. Know your target audience and what they need

Much of the real estate email ideas you promote to your customers should be about what your customer wants and needs. If you know who you’re talking to, it’s easier to develop ideas that will help them.

Knowing precisely what your readers want helps avoid mistakes when writing emails, hence the importance of knowing one’s target audience before sending out messages.

2. Do not overwhelm your reader with text

It is important to use short paragraphs when writing real estate email ideas because reading is easier for our busy clients.

Longer blocks of texts are difficult for readers to absorb, which means you could lose their attention completely if they feel overwhelmed.

Instead, break down your text into smaller paragraphs so even the busiest people can read through each point.

3. Limit your use of different fonts and colors

Do not make your messages look like a ransom note. Using too many fonts, unusual colors, or background images can overwhelm the reader and cause them to lose interest quickly.

In addition, it’s important to remember that you want your customer base to remain as large as possible, so using the same font for every message will help you connect with more buyers and sellers.

4. Use videos sparingly

Unless a video is a viral sensation that everyone must see, many readers will find them useless. Videos also take time to load, which could cause some people great frustration when clicking on links in an email campaign.

Having said this, if you have a fantastic video that makes sense for real estate marketing purposes, then be sure to include it in your campaign.

5. Use a subject line that makes sense

Your readers should never have to guess what the email is about, especially if they expect a message from you. Your subject line should always reflect your email’s content, so potential buyers and sellers know exactly why they need to click on the link.

Again, much of this depends on who you’re sending messages to and why, but understanding your audience before sending emails is essential for crafting real estate email ideas that will work.

6. Focus on useful content as opposed to promotional content

The main objective of your email campaigns should be to show readers that you can provide a solution for whatever interests them. The best way to do this is by providing content that helps solve common problems related to realty.

If your messages are too promotional, then potential customers may feel tricked into opening the email and give up reading before seeing any helpful information.

7. Provide real-time and relevant information

People tend to be more open when they get emails pertinent to their lives. To capture your reader’s attention today, showing how your message relates to what’s going on in the world will help keep people from deleting it without ever looking at it.

Holidays and other notable times of the year, such as graduation season or back-to-school times, are great to remind people of what you have to offer, so they remember the value of your services.

8. Use examples that readers can relate with

It can be difficult to write real estate email ideas for people suffering through selling or buying realty. But showing that you understand their pain will make your brand more believable.

Tell real stories about real people and how you helped them, then use these experiences to reach out to your readers and help them reach their real estate goals as well.

9. Brand your email messages

Use a consistent logo, color scheme, and tone of voice in all real estate email messages, so potential buyers and sellers know who is reaching out to them.

This will help you create genuine relationships with real people because they will be able to tell it’s coming from your brand every time.

10. Choose the correct format for your messages

There are several real estate email formats to choose from, but the most common real estate email format is a message with a back-and-forth conversation.

This will help you make your real estate deals seem more personal and provide real value for your community.

11. Track your email metrics

Always be sure to track how many real estate email conversions your realty emails get so that you can optimize future real estate marketing strategies.

If people open the message but don’t click through to find out more about what you’re offering, you need to create a different call-to-action button or subject line that will entice them to continue reading.

12. Include a Call-To-Action

Using real estate email ideas is only half the battle because you also need to ask people to do something after clicking on your links.

Before sending an email, decide if you want them to click on another link or visit a registration page right away or simply forward the message to others.

Always be sure that what you’re asking for is in line with your real-life goals and creates real value for readers before hitting send.


As you can see, real estate email messages are one of the actual marketing ideas that realtors will love. The best real estate agents know how to use real estate email messages to help their realtor websites rank higher and attract more realty shoppers on the web.

Just remember to add value. Don’t send spammy emails with anything but links back to your realtor website because people won’t respond well, and search engines may even penalize you for it.

casanovabrooksCasanova Brooks is a real estate entrepreneur. With a background as a licensed realtor at Berkshire Hathaway and currently serving as a Change Agent at eXp Realty, Casanova brings a wealth of expertise and experience to the table. Beyond real estate transactions, Casanova is a seasoned motivational speaker, author, and podcast host. His book, “Real Estate: Play the Game Like the Winners,” reflects his commitment to sharing insights and strategies for success in the ever-evolving world of real estate. Join him on his journey as he continues to make waves in the world of real estate and beyond.

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