Casanova Brooks
Casanova Brooks

Licensed Agent

4 Crucial Features To Look For When Choosing The Best Real Estate Recruiting Software


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In an industry as competitive as real estate, your brokerage needs to establish a team of skilled professionals who are capable of delivering value. Your brokerage is, at its core, an organization. Therefore, as with any organization, your brokerage relies on having the right people to drive long-term growth.

With an empowered team of real estate agents, your brokerage can enjoy a heightened capacity to close more sales, sustain a healthy business pipeline, and maintain strong connections with satisfied clients.

To streamline the process of onboarding qualified agents, you may need the help of efficient recruitment software specifically designed for real estate. From following up on leads to supporting coaching activities, the ideal real estate recruitment software must be capable of streamlining staffing procedures and potentially improving employee retention.

With that in mind, here are some features to keep an eye out for when picking the perfect recruitment software solution for your brokerage’s needs:

Integrated and Intuitive Lead Capture

Gathering leads can be tough with the wealth of data available online. To simplify your lead capture efforts, you would need an integrated and consolidated solution designed to organize data from various sources.

It would be ideal to incorporate a solution that automates lookups of social media profiles and captures leads from various avenues, including landing pages. This ensures that your team can cover a broad range of channels when targeting and vetting your prospects online.

One such example of a comprehensive recruitment platform can be found on brokerkit.com, a service designed to streamline the way you reach out to potential new agents.

Solutions like Brokerkit’s recruitment tool allow you to import leads from different databases and use a built-in system to follow up on potential candidates. You can filter your leads based on city, company, and other attributes to help you better target prospective teammates from a large pool of applicants.

Overall, an integrated hub for managing your lead capture initiatives will help you identify the best agents for your team and proceed to the onboarding stage as quickly as possible.

recruitment process

Streamlined Interface and Communication Channels

Communications play a big role in ensuring the success of your recruitment procedures.

Apart from reaching out to candidates and onboarding qualified agents, you also need to coordinate with your team to keep all tasks aligned. And in a sector as busy as real estate, you need to ensure that your recruitment tool can support constant communications on the go.

That being said, it might help to go for recruiting software that’s mobile-ready and compatible with phones, tablets, and similar devices. It would also be helpful to have a tool that easily syncs with popular productivity tools and comes with integrated appointment-setting and email features to sustain an organized workflow across the team.

Other beneficial features to consider include call recording, video emails, and compatibility with two-way SMS interactions—all of which ensure multi-channel coordination between teammates and candidates.

Communication is crucial in the world of real estate, so choose a software solution with user-friendly interfaces and various touchpoints built around convenience to ensure a frictionless experience for your recruiters.

Customizable Recruitment Campaigns

Strategizing a campaign to recruit real estate agents can be tricky. If you want to make your life easier, you can choose a recruitment solution that comes with a guide for creating an effective campaign.

For instance, you can choose a platform that comes with pre-built campaigns that you can customize for your brokerage’s needs. It might help if your recruitment solution allows configurations from multiple users, which would enable your team to work together on crafting an effective campaign strategy.

It would also be ideal to have a solution that helps with your email campaigns, including drip campaigns that potential candidates are willing to click on. Creating campaigns like these can be challenging, so it might help if your recruitment solution also has templates for email campaigns that are optimized to boost conversions.

Taking your recruitment campaign into the digital world opens the door to endless opportunities, and it’s up to you and your team to maximize the tech available to elevate your outreach efforts.

Dedicated Customer Onboarding and Support

Regardless of the industry, it’s important for recruiting software solutions to have readily available customer support. The truth is, full-scale recruitment tools are challenging for brokerages to learn independently.

It would help to have a dedicated onboarding team to guide brokerages through critical processes such as data migration and campaign launches.

Beyond simply conducting onboarding and coaching sessions for the first few weeks, it might also be ideal to have a dedicated support team that regularly coordinates with the brokerage for progress reports. This way, concerns can be addressed and ironed out promptly so your team can continue with mission-critical, everyday tasks.


Using Tech to Your Recruiting Advantage

Scaling up your agent roster in the digital age is achievable as long as you have the right strategies and tools in your arsenal. With this, you would need efficient recruiting software along with effective campaigns, well-organized data, streamlined communication channels, and consistently attentive customer service.

The real estate sector may be competitive, but the best tools available today are designed to help you keep up with such a high level of competition. And with the right recruitment software, you may find it easier to hire stellar agents who are best positioned to drive your brokerage forward.

casanovabrooksCasanova Brooks is a real estate entrepreneur. With a background as a licensed realtor at Berkshire Hathaway and currently serving as a Change Agent at eXp Realty, Casanova brings a wealth of expertise and experience to the table. Beyond real estate transactions, Casanova is a seasoned motivational speaker, author, and podcast host. His book, “Real Estate: Play the Game Like the Winners,” reflects his commitment to sharing insights and strategies for success in the ever-evolving world of real estate. Join him on his journey as he continues to make waves in the world of real estate and beyond.

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