Casanova Brooks
Casanova Brooks

Licensed Agent

REDX Review: The Ultimate Guide for Real Estate


Table of Contents

One of the most challenging tasks in real estate is searching for new listing leads. It is not just time-consuming, but also very expensive.

Many real estate agents don’t even bother looking for new listings because of the amount of time and money it takes to find quality leads.

Instead, they rely on referrals from current customers or buy overpriced mailing lists containing outdated information. Well, not anymore.

With Real Estate Digital Exchange (REDX), finding great new listing leads is fast and easy! REDX is a network that connects you with other agents from across the country to broaden your search profile when looking for new house sales & leases.

Founded by Mark Leck in 2003, this innovative digital platform has taken the industry by storm. It has revolutionized how REALTORS® operates by allowing them to expand their business locally and nationally without having to leave the comforts of their own home.

Because there are thousands of agents throughout the country signing up for REDX, you have the opportunity to search through THOUSANDS of listings daily to find all of your potential new leads.

Here’s our comprehensive REDX review to help you learn more about the platform and how it can help your real estate business grow.

What is the REDX?

REDX is a nationwide Real Estate Lead Network consisting of thousands and thousands of local real estate agents. Just like in a traditional MLS (Multiple Listing Service), REDX compiles all the latest listings in your area for you to search through.

But unlike a traditional MLS, when you search through REDX listings, you’ll find that they are not just from your local office or brokerage.

This is because, with REDX, every one of the thousands of Real Estate Agents across North America working with REDX can show their own listings on your customized dashboard.

No other lead network online offers this ability! That’s right. If an agent, even an hour away, has a new listing and enters it into REDX, you will be able to search and see it.

How does it work?

REDX works straightforwardly. You sign up for your FREE membership with REDX (if you already have an ID, then skip this step) and create a customized Search Profile where you can add as many homes, local MLS board numbers, or even specific addresses that interest you to your Watch List.

This means when an agent enters a new listing into the system, it will automatically be displayed on your Watch List, so you don’t miss out on it.

Of course, each time a new listing is entered into the system, it will automatically appear on your Watch List, so there is no need to worry about being spammed with duplicates or outdated information.

And if you want to just view all of the listings from one particular MLS board at a time, you can sort all of your listings by simply clicking on the green “sort” button and choosing the MLS board number from a drop-down menu.

Once you have created your Search Profile, you’ll need to go to the Find It page, where you can create a custom link with all of your important information that you can then give to real estate agents or post online through social media.

This way, when anyone clicks on it, they will be directed straight to your Watch List.

Now comes the fun part! All you have to do is send out those links with your contact information attached and watch as agents from across North America call YOU for new listing leads.

REDX Pricing

REDX Review-The Ultimate Guide for Real Estate

REDX is 100% free to use for real estate agents looking for new listing leads.

There are never any fees or charges associated with using REDX, and there is no obligation to purchase anything from the site.

However, there is a cost if you want to get some of the leads on the platform. The prices vary depending on the kind of leads you want and how many of them you purchase.

Here are the monthly prices of the leads that you can get on REDX:

What Types of Leads Does REDX Offer?

REDX offers new lead types which are not seen on other competitive online lead networks. These include:


If you’ve been in the industry for a while, then chances are you come across expired listings from time to time. Well, now you can get all of those same leads delivered right to your computer through REDX’s new Expireds lead type.


Geoleads is one of the newest and most unique types of real estate leads available on REDX, giving agents access to newly listed properties throughout North America.

Because this category includes new listings entered into MLS daily, it’s a great way to beat other agents to the hottest new homes entering the marketplace.

With geoleads, you can target properties within a given radius of your office or another location that you designate. This means you can pinpoint the exact neighborhoods and communities where your ideal listings are most likely to be found.

For Sale By Owner (FSBOs)

If you specialize in representing buyers looking to buy property without going through an agent, then the FSBO lead type is perfect for you.

With this lead type, you can search for homes that are currently for sale by the owner so you can get in touch with them to represent their best interests.

For Rent By Owner (FRBOs)

The For Rent By Owner (FRBO) lead type gives REDX users access to all properties listed by owners who don’t have an agent representing them.

It’s a great way to source tenant leads and find out which properties are vacant or about to become vacant so you can get in touch with current tenants who need your help.


You can also use REDX’s new Pre-foreclosure lead type to tap into the huge market of distressed homeowners who are looking to sell their property before it goes into foreclosure.

With one simple click, you can see which pre-foreclosure leads are within your area of coverage so you can begin the process of stopping a foreclosure dead in its tracks.

REDX Storm Dialer

REDX has the most advanced and innovative dialer systems. With REDX’s generic prospecting dialer, agents can log in and create a Watch List of specific properties that they want to follow and receive alerts when there has been any activity for those listings.

Every single lead that you get through REDX is automatically saved in your profile for future use. You’ll never have to go searching again through endless pages of listings looking for someone who called about one of your previous listings or paid a visit to your website.

Everything is organized neatly in one place, so it’s always available whenever you need it.

Other Benefits of Using REDX

Other than the storm dialer, which makes the work of a real estate agent as easy as it can ever be, REDX comes with additional benefits worth knowing. Here are some of them:

Mail Merge

Mail Merge is one of the most valuable functions for real estate agents since it allows you to reach out to your clients any time there’s a requirement that they need to be informed about.

You can easily create personalized follow-up emails with REDX mail merge by placing all their information into pre-written templates.


REDX’s scripts are another fantastic benefit to all of its users. REDX can offer you everything from standard scripts for cold calling, contacting FSBOs, and even ones you can use to set up appointments through your CRM directly.

Lead Management

REDX comes with an advanced lead management system that allows agents to follow up on every single lead they receive through the network in real-time.

Agents can filter out any leads using multiple parameters such as price, location, and property type, so they only get the most relevant results for each search they conduct.

Training and Troubleshooting Assistance

REDX also offers its users training sessions. These can be held in-person or over Skype for those who are located outside the country.

REDX’s representatives are always available to help agents with any questions they might have about using their system, so there’s never a need to feel alone during the learning process.

Other Real Estate Lead Generation Platforms

REDX Review-The Ultimate Guide for Real Estate


Vulcan7 is a marketing and lead generation platform for real estate agents and brokers. Vulcan7 specializes in doing outbound work to generate high-value, homebuyer-ready leads.

Their system allows users to search using multiple parameters such as property type, price, and location to ensure they only get the most relevant results.

The platform offers an amazing user experience that has been designed with the end consumer in mind.

With Vulcan7, you can effortlessly search for leads without struggling to figure out how their system works, which is perfect for someone who isn’t tech-savvy and prefers simple interfaces over complex ones.


Landvoice is a real estate lead generation network that specializes in providing agents with bulk real-time leads. Every lead you receive through Landvoice comes tagged with complete contact information, so all you have to do is pick up the phone and start calling.

Their system has a great user interface where you can see all available leads by county, city, or property type, so it’s easy to search for what you need using only one criterion or multiple ones at once.

The platform offers excellent customer service that accommodates users’ queries about their system, making them a perfect choice for new agents looking for somewhere they can rely on whenever they need help.

Lead Propeller

Lead Propeller is another good option for those who are looking for a real estate lead generation platform. Their system allows you to search and sort through all available leads by property type, price, and location, so it’s very easy to find those that fit your preferences.

Lead Propeller also has excellent training sessions to teach users everything they need to know about how their system works. This training can be done over Skype or in person, making them accessible no matter where you live.

The company offers excellent customer service 24/7, so you’ll never have to go without assistance of any kind whenever you need help with anything.

This is one of the biggest benefits associated with Lead Propeller since some other providers don’t offer such attentive care. So, this might be the one you want to consider if you feel like this will come in handy for you.

Mojo Dialer

Mojo Dialer is a real estate lead generation platform with a distinctive design that makes placing phone calls easier.

The system uses advanced dialing technology to make sure agents only have to pick up the phone to start connecting with their leads which saves them a lot of time and effort when it comes to conversion.

Their dialer has a simple interface that doesn’t overwhelm users with too many options, so they can just call whenever they feel comfortable without struggling with anything else.

Mojo Dialer also offers impressive customer service 24/7, so you’ll never have trouble getting in touch with them whenever you need assistance or advice on how to use their system effectively for your work if this is something you’re interested in trying out.

If you’re looking for the best real estate lead generation tools for realtors, you can read our article on that.

Final Thoughts

Even though there are other options that a real estate agent can choose from, my pick and recommendation will always be REDX. Not only is their platform the highest quality one available, but their customer service doesn’t get any more attentive since they always go above and beyond to help users with anything that they might need.

I hope you’ll find our REDX review very helpful in choosing the best platform for getting more listing appointments and closing deals.

casanovabrooksCasanova Brooks is a real estate entrepreneur. With a background as a licensed realtor at Berkshire Hathaway and currently serving as a Change Agent at eXp Realty, Casanova brings a wealth of expertise and experience to the table. Beyond real estate transactions, Casanova is a seasoned motivational speaker, author, and podcast host. His book, “Real Estate: Play the Game Like the Winners,” reflects his commitment to sharing insights and strategies for success in the ever-evolving world of real estate. Join him on his journey as he continues to make waves in the world of real estate and beyond.

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