Casanova Brooks
Casanova Brooks

Licensed Agent

Top 10 Real Estate Video Marketing Ideas for Lead Generation for 2022


Table of Contents

With the upsurge in demand for real estate, more and more agents are trying new and innovative ideas to generate leads and turn them into buying customers. 

Currently, the best and on-demand idea to generate leads for real estate listings is videos. The best video marketing ideas have become a powerful tool for agents and realtors to showcase their expertise, build trust, and get more customers. 

From Facebook, LinkedIn, Twitter to YouTube, the best real estate video ideas will help you generate leads everywhere. However, you need to have proper insight into these ideas beforehand to make your video marketing strategy a success. 

Today, you’ll learn the top ten real estate video marketing strategies that will undoubtedly help your business generate more leads, traffic, and revenue! So, let’s start.

1. Create and Post Property Listing Videos

a man recording himself on video

Property listing videos are a crucial part of your real estate video marketing strategy. The listing videos benefit from connecting images with text and video clips to better tell a story that; otherwise, your photos couldn’t have been done alone. 

You can share and post these videos on your real estate listing, social media channels, website, etc. If you use a real estate video editor, you’ll be able to use their customizable template to make such videos. For instance, the software can enable the drag and drop feature, which lets you replace images and video clips, add your logo, enhance the background effect, and update the text.

2. Get Started with Neighborhood Videos

photo of houses in a neighborhood

Apart from aspects and details of the property, the neighborhood of the property’s location becomes a key selling point. You can generate more leads for your property listings by creating or sharing videos showcasing their neighborhood. (Of course, the neighborhood has to be excellent or famous!)

A few key points to include in such videos are:

  • How conveniently is it located?
  • What facilities does the neighborhood offer?
  • What are the schools and hospitals like?
  • Are there any community events in the neighborhood?

3. Create a Video on School Review

When it comes to a decision for buying a property, the buyer always considers the schools in that locality. If you’re trying to get leads for family-friendly properties, you can create and share video reviews on schools of that locality or district to help buyers determine whether the property is the right choice for their kids or not. 

You can implement this real estate video idea by making videos with school promo video templates.

4. Share Agent “About Me” Videos for the Potential Customers

An effective way to generate more leads and turn them into buying customers for your real estate business is to let them know who you are, your expertise, success rate, and why they’d benefit from your service. 

The most approachable way to do that is by making a video about yourself. Leverage the best real estate video maker to create such a video and help your potential customers put a personality and face to your name. While making such a video, it’s advisable to incorporate testimonials from your past clients, your headshot, the awards or accolades you receive, and significantly, your contact details.

5. Bring the “Client Testimonial” Videos to the Table

While the “About me” videos enable you to exhibit that you’re excellent in this field, a client testimonial video will help your potential customers to gain trust in your services from the words of the previous clients. You can ask your previous customers to share their experiences working with you in such a video.

It’s a great way to let all potential buyers know how positive and successful your track record is. If there’s no actual video footage of your previous customers sharing some insights about you, take no worries. You can start making a video including a few of your excellent and appealing written reviews.

6. Make Sure To Share “Just Sold” Videos

You must showcase the properties you’ve sold to potential clients via a video. Homeowners who are determining whether or not to choose you for their property listing can take a look at these videos to get an abstract idea of the types of properties you deal with and sell. 

It’s an excellent way to showcase how successfully you sell a property, and it also demonstrates the time you take to make those sales. Moreover, these “Just Sold” videos are too easy to create! You can simply remodel your actual listing video by adding the “Sold” signage imagery and a few catchy texts after the property gets sold in the market. Isn’t it a great real estate video idea?

7. Go Ahead with Real Estate Explainer Videos

real estate video marketing video

One of the best ways to demonstrate your expertise to potential clients is by making real estate explainer videos. You can make this video to adequately explain the real estate concepts that your potential customers may want to know. It gives you immense exposure to a target audience looking for answers to real estate queries. Also, it helps to showcase that you know this industry very well when home sellers determine whether or not to work with you.

8. Create an Insightful Real Estate Tips Video

As an explainer video, a video with tips can help you generate leads for your real estate business. In these videos, rather than explaining the concepts of real estate, you’ll have to give real estate advice to potential clients in the form of tips.

For example, you can give tips regarding the staging of homes for an open house, tips to choosing the best real estate agent (you!), tips to determine the best property, etc.

9. Make Local Business Highlight Videos

Support Local Business

Showing and highlighting the local businesses around the property is a great way to showcase your knowledge about the neighborhood. It also enables you to connect with people at businesses around the property’s community who would happily recommend you to their friends, relatives, and customers. You can share such videos on social media channels and tag the local business that you’re going to feature.

10. Share Community Event Videos


Like highlighting local businesses, giving the spotlight to community events via videos will help you get exposure. You can easily use a real estate video maker to make event recaps and share them on various social media channels while tagging organizations and businesses involved in those events.

Final Thoughts

With this comprehensive guide, you have insight and a proper understanding of the top ten real estate video marketing ideas to help you get started.

Seek the best out of this article to help your business generate more leads and earn more revenue. As of now, let’s hope you’ll find great success.

casanovabrooksCasanova Brooks is a real estate entrepreneur. With a background as a licensed realtor at Berkshire Hathaway and currently serving as a Change Agent at eXp Realty, Casanova brings a wealth of expertise and experience to the table. Beyond real estate transactions, Casanova is a seasoned motivational speaker, author, and podcast host. His book, “Real Estate: Play the Game Like the Winners,” reflects his commitment to sharing insights and strategies for success in the ever-evolving world of real estate. Join him on his journey as he continues to make waves in the world of real estate and beyond.

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