What is true – is that you need to have a consistent marketing strategy.
The idea of cold-calling, door-knocking, or direct mail being “fresh” is laughable. Like lipstick on a pig, these strategies are outdated and ineffective in the modern age.
It’s why many agents struggle to find success and stay in the business because they’ve been duped into thinking this will allow them to be relevant.
If you’re looking to hit the ground running, one of the first things you can do to become more successful is take control over your life and lead flow. This means that you won’t be stuck on a feast-or-famine income rollercoaster, where one day all will go well with leads coming in at an even pace and then for no particular reason they dry up completely!