If there’s one thing that real estate agents can agree on, it’s the importance of marketing. And if there’s one avenue that’s growing in popularity for marketing, it’s podcasts. So how can you get your business featured on podcasts? Keep reading to find out!
In this blog post, we will share some tips on how to get started and how business leaders utilize the power of business podcasts. So, if you are ready to start promoting your business with podcasts, keep reading!
5 Steps to Start Your Business Podcast for Your Business
1. Figure out your topic
Before you can start a podcast, you first need to determine its topic. What are you going to talk about on your show? This is an important question that you need to answer before proceeding any further.
Some business owners choose to focus their podcasts on general industry news, while others opt for specific niche topics. No matter what route you decide to go, make sure that it is something that you are passionate about and knowledgeable about.
2. Create your show's format (Monthly or Weekly podcast)
Once you have determined the topic for your podcast, it’s time to start planning its format. This includes the length of each episode, the type of content you will cover, and the design of your show.
Be sure to plan out a few episodes in advance to have a general idea of what the show will be like. This will help make the recording process go smoother and help keep your audience engaged.
3. Record your first episode
Now it’s time to start recording your podcast! This can be a daunting task, but don’t worry – we’re here to help.
The first thing you will need to do is determine the format of your show and gather all of the necessary materials. This includes things such as your intro and outro music, sound bites, and guest interviews (if applicable).
Once you have everything together, it’s time to start recording. Be sure to take your time and ensure that each episode is of the highest quality possible.
4. Publish your podcast
After recording your first few episodes, it’s time to publish them! This can be done in various ways, such as on your website, on iTunes, or on other podcast hosting platforms.
Be sure to promote your podcast to gain a larger audience. This can be done through online marketing channels such as social media, email marketing, and paid advertising.
5. Market your podcast
As we mentioned earlier, podcasts are a great way to market your business. But in order for them to be effective, you need to sell them correctly.
So, what are the best ways to market a podcast? Here are a few ideas:
Share your episodes on social media platforms such as Twitter, Facebook, and LinkedIn
As anyone who has ever started a podcast knows, one of the most challenging aspects of the process is building an audience. Even if you produce high-quality content, it can be challenging to get people to tune in.
That’s why it’s essential to promote your episodes on social media. Platforms like Twitter, Facebook, and LinkedIn provide an effective way to reach out to potential listeners and let them know about your show.
By sharing episodes on social media, you can help to extend your reach and build a devoted following for your podcast. In addition, you can also use social media to interact with listeners and get feedback on your show.
Submit your show to iTunes and other popular podcast directories
iTunes is the world’s largest music store with over 35 million songs and thousands of podcasts. But with all that content, how do you make sure your show gets noticed?
One way is to submit your show to iTunes and other popular podcast directories. This will help make your show more discoverable by potential listeners. It will also give you access to valuable analytics about your audience.
Submitting your show to iTunes is easy and only takes a few minutes. Just create an account on the Apple Podcast Connect platform and then enter your show’s RSS feed. Once your show is approved, it will be added to the iTunes store and appear in search results.
Embed your episodes on your website or blog
As a podcaster, one of the best ways to grow your audience is to make it easy for people to find and listen to your episodes. One way to do this is to embed your episodes on your website or blog. Doing this makes it easy for people who are already interested in your topic to find and listen to your episodes.
Additionally, it can also help attract new listeners who may not be familiar with your podcast. When embedded on a website or blog, each episode will have its own page with its own URL. This makes it easy to share individual episodes with others and helps to boost your podcast’s SEO. As a result, embedding your episodes on your website or blog is a great way to reach new listeners and growth.
Send out a press release to announce your podcast
Announcing a new podcast is an exciting moment for any podcaster. After all the hard work of planning, recording, and editing, it’s time to let the world know about your show! And one of the best ways to do that is to send out a press release.
A press release is a formal announcement that can be distributed to media outlets. It’s a great way to generate buzz and get your podcast some exposure. Plus, it’s relatively easy to do – all you need is a basic template and some information about your show.
To get started, gather the following details about your podcast: the name, description, episode titles and descriptions, release date, website, contact information, and any other relevant information.
Run online ads targeting podcast listeners
Online ads targeting podcast listeners are a great way to get your message out there. By targeting this audience, you are more likely to reach people who are interested in what you have to say.
Podcast listeners are typically very engaged and tend to be highly active online. They are also more likely to take action on something they hear about on a podcast than they are from other sources. As a result, running online ads targeting podcast listeners can be an effective way to reach your target market.
By following these five steps, you can start a successful podcast for your business. And remember, always keep your audience in mind when creating content – after all, they are the ones who will be listening!
A Guide for Getting Your Business Featured on Podcasts
Now that you know how to start your own podcast, it’s time to learn how to get your business featured on other people’s podcasts. Here are a few tips:
1. Find popular podcasts and business leaders in your industry
The first step is to find popular podcasts or business leaders in your industry. This can be done by doing a quick Google search or using online directories such as iTunes.
2. Reach out to the best business podcasts hosts
Once you have found a few podcasts on which you would like to be featured, it’s time to reach out to the hosts. You can do this by sending them an email or reaching out to them on social media.
3. Send them a copy of your podcast episode
In order to show the hosts that you are knowledgeable about their show and that you are a credible source, be sure to send them a copy of your podcast episode.
This will help them better understand your content and may increase the chances of being featured on their show.
4. Follow up with them regularly
Don’t forget to follow up with the hosts regularly. Send them additional content or reach out to them on social media. By staying in touch, you will show them that you are serious about being featured on their show.
5. Thank them
When the hosts finally decide to feature your podcast on their show, be sure to thank them for their time and for giving you exposure. This will help build a relationship with them and may lead to future opportunities.
Now that you know how to get your business featured on other people’s podcasts go out and start promoting your podcast!
The Benefits of Having a Podcast in the First Place
A podcast can be a great way to share your ideas and thoughts with the world.
It allows you to have a conversation with your audience and build a relationship with them.
Podcasts are also a great way to build your business or brand audience. You can use a podcast to promote your products or services or to share industry news and tips.
Business podcasts are also a great way to connect with other people who share your interests.
You can find podcasts about almost any topic, from business and entrepreneurship to travel and lifestyle. And, best of all, you can listen to podcasts anytime, anywhere.
What You Need to Know Before Starting a Podcast
Podcasting has become a popular way to share information and entertain audiences, but it takes more than just hitting “record” to create a successful show. Before launching your podcast, you need to keep a few essential things in mind.
First, you’ll also need to invest in quality equipment, including a microphone and software for editing and production. Once you’ve got the technical side of things sorted out, you’ll need to start promoting your podcast to build an audience. Creating a successful podcast takes time and effort, but it can be a fun and rewarding experience.
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Blogging has been around for more than two decades now, and it doesn’t look like it’s going anywhere anytime soon. In fact, with the rise of social media and the popularity of vlogging (video blogging), it’s only become more prevalent in recent years.
And while there are still plenty of people who blog as a hobby or for fun, there are also many who are using it as a platform to build their businesses. If you’re thinking about starting a blog or podcast, or even if you already have one but are looking to take it to the next level, here are a few tips on how to get started:
1) Choose your niche.
This is probably the most critical step, as it will determine what kind of content you will produce and who your target audience will be. Do some research and find a niche that you’re interested in and has many potentials.
2) Create high-quality content to educate young entrepreneurs.
This is what will set your blog or podcast apart from the rest and help you attract an audience. Be sure to produce content that is informative, interesting, engaging, and includes personal stories as well.
3) Promote your content.
This is essential if you want to attract readers or listeners. Use social media, email marketing, and other methods to get the word out about your business podcasts.
4) Build relationships with other bloggers and podcasters.
Collaborating with others in your niche, especially small business owners, can help you reach a larger audience in the business world.
5) Thank your audience.
Be sure to show gratitude to your readers and listeners for their support.
Podcasting is a great way to share your thoughts and ideas with the world, and it can be a fun and rewarding experience. Follow these actionable tips to get started, and you’ll be on your way to building a successful blog or podcast.
Related Podcasts
Black Tech Unplugged: One of the best business podcasts for blacks.
BlackTech Unplugged is a podcast about African American businesspeople working in the tech industries. Black Tech Unplugged interviews black techno professionals who have worked with tech companies in the past.
Listeners will learn how tools work better by telling stories and responding honestly to hosts’ questions. Started in 2017, Black Tech Unplugged is an honest business podcast that is unique. Many business technology podcasts give Blacks the information needed for gaining employment or continuing their careers in this field.
The Mind Your Business Podcast
The Minds of Business Podcast is an innovative business podcast devoted to addressing all of the metaphysical, physiological, and emotional aspects of entrepreneurial and career life. The podcast has been running since 2016 and is a business podcast based in a business setting that offers many useful tips and advice for working smarter and happier.
It is billed as a non-business podcast and is an approachable and practical podcast about business and life. I’ve heard a few good podcasts, but I think they should still have been for many listeners.
Youpreneur
Many readers are astonished by Chris Ducker’s new venture into podcasting and will enjoy it immensely. Youpreneur helps business people learn the importance of creating personal brands to succeed. In today’s world, you are surrounded by many brands that you are able to create.
Ducker covers every aspect of the business, from marketing to releasing products online and creating industry authority. In this business podcast, he shares insights, advice, and tricks to the business owner to make a business successful and increase sales.
The $100MBA Show
Startup Story Mixergy doesn’t offer any tutorials. The $100 MBA Show provides a plethora of learning opportunities that may be understated. Everything about starting your own business is discussed in their podcasts, and they have a wealth of resources you may find useful.
There is even an episode where we talk about re-entry from full-time jobs into our own businesses. The series is suitable for both the writer and freelance writer as well as the content writer. I like that each episode is brief, quick, and actionable.
The Unmistakable Creative
Part creativity podcast and part business podcast, Unmistakable Creative helps creative work more effectively on their careers and hobbies. Unmistakable Creative offers unique business podcasts aimed at understanding how to create a living, creative life.
Hundreds of years of archived information exist, and each week, an eponymous episode is released. It was the perfect place to focus on successful business & craft and to discover a way to connect my life to creative projects.
Shopify Masters
Shopify is hosting its podcasts about the tools that enable businesses to utilize them. Shopify Masters provides an array of useful and inspiring tools and business advice to help businesses navigate the latest technology in the world of online shopping.
CEOs and entrepreneurs take a moment on stage to share what they’ve accomplished with Shopify to improve their careers and grow their companies. Even without Shopify, these episodes discuss topics that are beyond Shopify.
Mixergy
In the spirit of Andrew Warner, Mixergy provides listeners with information about the challenges that entrepreneurs face in overcoming their own challenges. Listeners can learn through a combination of interview courses created by more than 1,500 successful entrepreneurs. Warner interviewed founders of world-famous firms, including LinkedIn, Groupon, and Wikipedia to give his insight to business professionals.
Being Freelance
Being Freelance is a freelance podcast. Being Freelance provides readers with tips for managing a freelance business via a range of ad-hoc interviews with other business owners and freelance writers.
Not only do experienced freelancers learn to improve their business, gain new clients, and get better at negotiating their contracts. Some of these podcasts also talk about marketing tips for online freelance marketers that I really found helpful.
Own it: Starting a Business after Prison
The company aims to help people with incarceration understand and start their own businesses. Own it: Starting a Business after Prison offers the kind of information many businesses don’t have.
Originally incarcerated entrepreneurs offer advice about building a successful company after a long absence and with no record. Although its last episode appeared on June 2021, Own It: Starting a Business After Prison remains a valuable business podcast.
Business Wars:
Businesses are always looking for ways to gain an edge over their competitors. Whether it’s introducing a new product, releasing a clever ad campaign, or undercut pricing, businesses will go to great lengths to win over customers.
In the audio series Business Wars, host David Brown tells the stories of some of the most epic rivalries in business history. From the battle between Netflix and HBO to the ongoing rivalry between Nike and Adidas, each episode dives into the strategies and tactics that companies have used to gain an advantage. Business Wars is a fascinating look at the cutthroat world of commerce, and it’s sure to leave listeners eager for more.
