Casanova Brooks

Casanova Brooks

Licensed Agent

Comprehensive GoHighLevel Review 2023: Insights & Surprises After 1 Year of In-Depth Use


If you’re managing a business, you’re probably familiar with the juggling act of using multiple apps and tools. There’s one for customer relationships, another for email campaigns, and maybe even a separate one for building your website. It can feel like you’re piecing together a puzzle every day. This is where my journey with GoHighLevel begins.

In this GoHighLevel review, I’ll be sharing my initial impressions and experiences, aiming to give you a glimpse into what this platform offers and how it might fit into your business routine.

Key Takeaways:

  • GoHighLevel is an all-in-one platform for marketing agencies, sales professionals, entrepreneurs, and local business owners.

  • Features include a website builder, CRM, landing page and funnel builder, email marketing, marketing automation, SMS marketing, and more.

  • GoHighLevel’s funnel builder simplifies the creation and management of sales funnels and marketing campaigns.

  • The platform is designed to streamline marketing and sales processes, manage customer relationships, and automate marketing efforts.

  • Pros include an intuitive user interface, scalability for marketing efforts, and the ability to create unlimited sales funnels.

What Can GoHighLevel Funnel Builder Do?

Step into the world of GoHighLevel’s funnel builder, a digital alchemist turning marketing ideas into gold. This isn’t just a tool; it’s your wizard’s wand for crafting sales funnels that don’t just attract leads but charm them through every step of their journey. With its cauldron of features, the platform brews the perfect potion for lead generation, automation, and jaw-dropping conversions.:

Marketing Automation Tools

Imagine automating your marketing campaigns as easily as waving a wand. GoHighLevel’s marketing automation tools are like having an army of digital elves, taking care of the mundane, leaving you free to dream big. Crafting emails, sending SMS messages, nurturing leads – it’s all in a day’s work for this platform.

Sales Funnels

Sales funnels? More like magic tunnels, where each step is an adventure for your prospect, leading them irresistibly to the ‘buy’ button. Whether you’re a maestro of email campaigns, a sorcerer of SMS, or a blend of both, GoHighLevel’s marketing campaigns tools are your choir, singing in perfect harmony to engage and convert.

Marketing Campaigns

With GoHighLevel, you’re not just running a business; you’re orchestrating a symphony of sales and marketing mastery. From automated workflows to enchanting sales funnels, every feature is a note in your epic business melody. This is where your marketing strategies don’t just grow wings; they take flight!

Key Features of GoHighLevel

Key Features of GoHighLevel Funnel BuilderBenefits
Marketing Automation ToolsStreamline workflows and enhance efficiency
Sales FunnelsCreate and manage effective sales funnels tailored to your business objectives.
Marketing CampaignsLaunch and manage multi-channel marketing campaigns with ease

Who Is This Tool For?

The GoHighLevel platform caters to diverse users, making other tools suitable for various professionals and businesses. Here are the key user groups who can benefit from this tool:

1. Marketing Agencies

Marketing agencies can leverage the comprehensive features offered by GoHighLevel to streamline their processes and deliver effective marketing campaigns for their clients. The platform’s all-in-one nature allows agencies to manage customer relationships, automate marketing efforts, sell digital products, create and manage sales funnels, and more.

2. Sales Professionals

Sales professionals can use GoHighLevel to enhance sales processes and effectively nurture leads. The platform’s CRM capabilities enable sales teams to manage contacts, track interactions, and automate follow-up communications with more customers. Additionally, the marketing automation tools provided by GoHighLevel assist sales professionals create personalized and targeted marketing campaigns to convert leads into customers.

3. Entrepreneurs

Entrepreneurs looking to grow their businesses can benefit from GoHighLevel’s range of tools and features. The platform allows entrepreneurs to manage customer relationships, automate marketing efforts, and create sales funnels to drive conversions and new clients. With GoHighLevel, entrepreneurs can effectively manage their marketing and sales processes while focusing on other aspects of their business.

4. Local Business Owners

GoHighLevel is well-suited for local business owners who want to streamline their marketing efforts and attract new customers. The platform provides a comprehensive set of tools that enable local business owners to create and manage sales funnels, automate marketing campaigns, and build customer relationships. Using GoHighLevel, local business owners can enhance their marketing strategies and drive business growth.

Regardless of the user group, GoHighLevel offers a user-friendly interface and intuitive design, making it accessible to users with varying technical expertise. The platform’s wide features and flexible pricing plans make it a versatile tool for marketing agencies, sales professionals, entrepreneurs, and local business owners.

Pros and Cons of Using GoHighLevel Funnel Builder

Regarding the GoHighLevel funnel builder, there are several pros and cons to consider. Let’s take a closer look at what makes this tool great, as well as some of its limitations.

Pros of GoHighLevel Funnel Builder:

  • All-in-one platform: GoHighLevel brings together a comprehensive suite of marketing and sales tools into one cohesive software, making it convenient and efficient for users.

  • Range of features: The GoHighLevel funnel builder offers a wide range of features and capabilities, including marketing automation, CRM, sales funnel building, email marketing, SMS marketing, and more. This allows businesses to execute their marketing strategies effectively.

  • User-friendly interface: The platform’s interface is designed with ease of use in mind. It features an intuitive design and user-friendly navigation, making it accessible even for those who may not be tech-savvy.

  • Scalability: GoHighLevel allows users to scale their marketing efforts by creating and managing unlimited sales funnels. This provides businesses with the flexibility to expand their marketing campaigns as needed.

Cons of GoHighLevel Funnel Builder:

  • Learning curve: While GoHighLevel offers a user-friendly interface, there is still a learning curve involved in getting acquainted with all of its features and functionalities. Users may need to invest some time in learning how to utilize the platform effectively.

  • Limited integrations: While GoHighLevel offers many features, its integrations with other third-party tools and software are somewhat limited. This may challenge businesses relying heavily on specific marketing workflow integrations.

Overall, the GoHighLevel funnel builder has numerous advantages, making it a valuable tool for businesses looking to streamline their marketing and sales processes. However, it is important to consider the learning curve and potential limitations when deciding if GoHighLevel is the right fit for your business.

All-in-one platformLearning curve
Range of featuresLimited integrations
User-friendly interface 

GoHighLevel Funnel Builder Features

The GoHighLevel funnel builder is equipped with a variety of features that empower users to create and manage effective sales funnels. These features include:

Visual Editor

The visual editor is a user-friendly tool that allows for easy customization and creation of landing pages, sales funnels, and marketing campaigns. With its drag-and-drop functionality, users can effortlessly design visually appealing and conversion-focused pages without any coding knowledge.

Split Testing

Split testing, also known as A/B testing, is an invaluable feature that enables users to compare different versions of their funnels to determine which one yields better results. By testing variations in page elements, copy, and design, users can optimize their funnels for maximum conversions.

CRM Integration

The GoHighLevel funnel builder seamlessly integrates with a robust CRM system, allowing users to manage and automate their customer relationships. With the CRM integration, users can easily track and nurture leads, automate follow-up emails, schedule appointments and gain valuable insights into customer behavior and preferences.

“The visual editor and split testing features of the GoHighLevel funnel builder have been game-changers for my marketing campaigns. I’ve been able to create stunning and high-converting landing pages with ease, and the split testing feature has allowed me to constantly optimize my funnels for better results.”

These are just a few of the many powerful features the GoHighLevel funnel builder has to offer. With its intuitive interface and comprehensive toolkit, users can build, manage, and optimize their sales funnels for greater success in their marketing efforts.

Visual EditorDrag-and-drop tool for easy landing page and funnel creation
Split TestingCompare different funnel versions for better optimization
CRM IntegrationManage and automate customer relationships

How to Use GoHighLevel Funnel Builder

If you’re new to GoHighLevel’s funnel builder, don’t worry! I’ll guide you through the step-by-step process of using this powerful tool. Whether you’re a marketing agency, sales professional, entrepreneur, or local business owner, GoHighLevel’s funnel builder can help you streamline your marketing efforts and drive better results.

Log in to your GoHighLevel account and navigate to the funnel builder section. Here, you’ll find a user-friendly interface that allows you to create and manage your sales funnels easily.

The first step is to choose a template or create a funnel from scratch. GoHighLevel offers a wide range of professionally designed templates that you can customize to suit your business needs. Alternatively, you can create your funnel by adding individual pages such as landing pages, opt-in forms, thank-you pages, and sales pages.

Once you’ve designed your funnel, it’s time to set up automation. GoHighLevel’s funnel builder provides powerful tools to automate marketing campaigns and nurture leads. You can set up email sequences, SMS follow-ups, and task automation to ensure no leads slip through the cracks.

With GoHighLevel’s funnel builder, you have the flexibility to test and optimize your funnels. You can perform split tests to compare different versions of your funnel and identify which one performs better. This helps you make data-driven decisions and improve your conversion rates.

Step 1Log in to your GoHighLevel account and navigate to the funnel builder section.
Step 2Choose a template or create a funnel from scratch.
Step 3Design your funnel by adding pages such as landing pages, opt-in forms, thank-you pages, and sales pages.
Step 4Set up automation for your funnel, including email sequences, SMS follow-ups, and task automation.
Step 5Perform split tests to optimize your funnel and improve conversion rates.

GoHighLevel vs. Hubspot – Major Differences

When comparing GoHighLevel and Hubspot, it’s important to note the major differences between these popular sales and marketing platforms. While both platforms offer a range of tools and features to help businesses streamline their marketing and sales processes, significant contrasts set them apart.

One of the key distinctions between GoHighLevel and Hubspot lies in their core focus. GoHighLevel is an all-in-one platform providing a comprehensive marketing and sales tool suite. It offers a range of features, including a funnel builder, a CRM platform, email marketing, SMS marketing, automation tools, and more.

On the other hand, Hubspot is primarily known as a CRM specialist. While it offers additional sales, marketing, and service tools, its primary emphasis is customer relationship management. This fundamental difference in focus shapes each platform’s overall functionality and capabilities.

Target Audience and Pricing Structures

Another significant difference between GoHighLevel and Hubspot is their target audience and pricing structures. GoHighLevel is designed for marketing agencies, sales professionals, entrepreneurs, and local business owners. Its pricing plans cater to these different user groups, offering options such as an Agency Starter Account, an Agency Unlimited Account, and even a GoHighLevel White Label option. Hubspot, on the other hand, has pricing plans that cater to businesses of all sizes, ranging from small startups to large enterprises. Its pricing structure is based on different tiers, depending on the features and functionalities required.

Overall, while both GoHighLevel and Hubspot are powerful platforms in their own right, they have distinct differences in their focus, target audience, pricing structures, and core functionalities. Understanding these differences is crucial in determining which platform is the best fit for your specific business needs and marketing goals.

Features an all-in-one platformSpecializes in CRM
Caters to marketing agencies, sales professionals, entrepreneurs, and local business ownersCaters to businesses of all sizes
Offers various pricing plans, including options for agencies and white labelHas tiered pricing plans based on features and functionalities

GoHighLevelHubspot Features an all-in-one platform specializes in CRMCaters to marketing agencies, sales professionals, entrepreneurs, and local business ownersCaters to businesses of all sizes offer various pricing plans, including options for agencies and white labelHas tiered pricing plans based on features and functionalities

GoHighLevel Pricing and Flexibility

In this section, we will explore the pricing options offered by GoHighLevel and the flexibility it provides for different user needs. Whether you are a marketing agency, a sales professional, an entrepreneur, or a local business owner, GoHighLevel offers plans that cater to your specific requirements.

Let’s take a look at the pricing plans:

1. Agency Starter Account: This plan is perfect for small marketing agencies or individual professionals who are just starting. It offers a range of features at an affordable price, allowing you to access the core functionalities of GoHighLevel.

2. Agency Unlimited Account: If you need unlimited access to all the features and tools offered by GoHighLevel, the Agency Unlimited Account is the ideal choice. This plan is suitable for established agencies or businesses that require extensive digital marketing and sales capabilities.

3. GoHighLevel White Label Option: For those who want to take their branding to the next level, GoHighLevel offers a white label option. This allows you to customize the platform with your own branding, giving your clients a seamless and cohesive experience.

Agency Starter AccountCore features$99/month
Agency Unlimited AccountAccess to all features$297/month
GoHighLevel White Label OptionCustom brandingAdditional cost

As you can see, GoHighLevel offers flexibility in terms of pricing and features, allowing you to choose the plan that best suits your business needs. Whether you are just starting or looking for extensive capabilities, GoHighLevel has got you covered.

GoHighLevel vs Hubspot – User Experience and Interface

When it comes to user experience and interface, both GoHighLevel and Hubspot offer intuitive platforms that are easy to navigate. However, each platform has its own unique characteristics that set them apart.

GoHighLevel User Experience

GoHighLevel’s user experience is designed to be user-friendly and efficient. The platform’s dashboard provides a clear overview of all the features and tools, which are organized into tabs for easy navigation. Whether you’re a marketing agency, sales professional, entrepreneur, or local business owner, you’ll find that GoHighLevel’s interface is intuitive and makes it simple to access all the tools you need to manage customer relationships, generate leads, and drive sales.

Hubspot User Experience

Hubspot, on the other hand, offers a sleek and polished interface that emphasizes simplicity and ease of use. The platform’s clean design and hover-drop-down menus provide quick access to sub-features, allowing users to navigate effortlessly and find the tools they need. Hubspot’s onboarding process includes step-by-step guidance and informative resources, making it easy for users to get up to speed and start utilizing the platform’s features in no time.

In summary, both GoHighLevel and Hubspot provide user-friendly experiences and intuitive interfaces. GoHighLevel’s dashboard offers a comprehensive overview of features, while Hubspot’s polished interface emphasizes simplicity. Ultimately, the choice between the two platforms depends on the specific needs and preferences of your business.

Final Thoughts

Embark on a digital odyssey with GoHighLevel, the all-in-one marketing and sales platform that’s revolutionizing the way digital marketing agencies operate. Imagine a world where managing multiple clients, launching multi-channel campaigns, and building complex sales funnels becomes a streamlined, almost effortless process. That’s the power of GoHighLevel.

At its core, GoHighLevel is a comprehensive CRM platform, but it’s so much more than that. It’s a digital marketing powerhouse with all the features you’d expect and then some. With its robust email marketing capabilities, you can craft and send email campaigns that resonate with your audience, track the performance, and optimize for maximum impact. The platform’s email marketing prowess extends to follow-up campaigns, ensuring that no lead is left behind.

But GoHighLevel doesn’t stop at email. It’s a sales funnel wizard. With its intuitive drag-and-drop editor, building landing pages becomes a creative and enjoyable experience. Each landing page can be a unique journey for your potential customers, guiding them through the sales process with precision and flair.

The platform’s ability to manage leads and streamline the appointment booking process is a game-changer for local businesses and agencies alike. The GoHighLevel mobile app ensures that you’re always connected, able to schedule appointments, and manage your business processes on the go.

For digital marketing agencies, the agency plan offers unlimited accounts, allowing you to serve all your clients under one roof. The beauty of GoHighLevel is in its versatility – it’s as effective for a solo entrepreneur as it is for a bustling agency. The ability to white-label the platform means you can offer the GoHighLevel suite under your own branding, adding a personal touch to your services.

But it’s not just about the functionality. The user interface is a study in thoughtful design, balancing powerful features with ease of use. Even with so many features, GoHighLevel maintains an affordable price point, making it accessible to businesses of all sizes.

Of course, with such a comprehensive platform, there’s a learning curve. But don’t let that deter you. The GoHighLevel support team is a treasure trove of knowledge, ready to help you navigate through every feature. Plus, the vast community of users is always sharing tips and tricks, making the journey less steep and more exciting.

For those interested in the affiliate side, GoHighLevel offers an affiliate program. You can share your love for the platform using an affiliate link and potentially earn from referrals.

In essence, GoHighLevel is more than just a tool; it’s an agency engine that powers up your marketing activities, opening new avenues for acquiring more customers and nurturing existing ones. It’s an all-in-one solution that stands out from other tools and platforms, offering unparalleled functionality and efficiency. Whether it’s building sales funnels, managing digital products, or engaging in reputation management with review requests, GoHighLevel has got you covered.

For new clients looking to sell GoHighLevel or those just wanting to streamline their digital marketing and sales efforts, GoHighLevel is a single platform that redefines the digital landscape. Welcome to the future of digital marketing and sales, where GoHighLevel is your trusted companion in this ever-evolving journey.

To conclude, GoHighLevel is a comprehensive and reliable sales and marketing platform that offers a range of features to help businesses succeed in today’s competitive landscape. Whether you’re a marketing agency, sales professional, entrepreneur, or local business owner, GoHighLevel provides the tools you need to effectively manage your marketing campaigns, generate leads, and grow your business.


Can GoHighLevel be used by marketing agencies?

Yes, GoHighLevel is designed for marketing agencies, sales professionals, entrepreneurs, and local business owners.

What features does GoHighLevel’s funnel builder offer?

GoHighLevel’s funnel builder offers features such as marketing automation marketing tools,, sales funnel creation, lead generation, email marketing, SMS marketing, and more.

Who is the target audience for GoHighLevel?

GoHighLevel suits marketing agencies, sales professionals, entrepreneurs, and local business owners who want to streamline their marketing and sales processes.

What are the pros of using GoHighLevel’s funnel builder?

The pros of using GoHighLevel’s funnel builder include its all-in-one platform that brings together various marketing and sales tools, its user-friendly interface and intuitive design, and its scalability for marketing efforts.

What are some of the features of GoHighLevel’s funnel builder?

GoHighLevel’s funnel builder features include a visual editor for easy drag-and-drop page creation, split testing for better optimization, and a CRM for managing customer relationships and automating follow-up emails.

How do I use GoHighLevel’s funnel builder?

Using GoHighLevel’s funnel builder is a straightforward process. You can refer to the step-by-step guide provided in this review for detailed instructions.

How does GoHighLevel compare to Hubspot?

GoHighLevel and Hubspot differ in their target audience, pricing structures, integrations, and user interfaces. GoHighLevel is an all-in-one platform, while Hubspot is primarily known as a CRM specialist with additional features in sales, marketing, and service tools.

What are the pricing options for GoHighLevel?

GoHighLevel offers pricing plans such as the Agency Starter Account, the Agency Unlimited Account, and the GoHighLevel White Label Option. The specific pricing details can be found on the GoHighLevel website.

How is the user experience and interface of GoHighLevel compared to Hubspot?

GoHighLevel’s dashboard offers a clear overview of features and tools, while Hubspot offers a sleek and polished interface with hover drop-down menus. Both platforms provide resources for onboarding and learning.

casanovabrooksCasanova Brooks is a real estate entrepreneur. With a background as a licensed realtor at Berkshire Hathaway and currently serving as a Change Agent at eXp Realty, Casanova brings a wealth of expertise and experience to the table. Beyond real estate transactions, Casanova is a seasoned motivational speaker, author, and podcast host. His book, “Real Estate: Play the Game Like the Winners,” reflects his commitment to sharing insights and strategies for success in the ever-evolving world of real estate. Join him on his journey as he continues to make waves in the world of real estate and beyond.

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