Casanova Brooks
Casanova Brooks

Licensed Agent

Comprehensive GoHighLevel Review 2023: Insights & Surprises After 1 Year of In-Depth Use


Table of Contents

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If you’re managing a business, you’re probably familiar with the juggling act of using multiple apps and tools. There’s one for customer relationships, another for email campaigns, and maybe even a separate one for building your website. It can feel like you’re piecing together a puzzle every day. This is where my journey with GoHighLevel begins.

In this GoHighLevel review, I’ll be sharing my initial impressions and experiences, aiming to give you a glimpse into what this platform offers and how it might fit into your business routine.

Key Takeaways:

  • GoHighLevel is an all-in-one platform for marketing agencies, sales professionals, entrepreneurs, and local business owners.
  • Features include a website builder, CRM, landing page and funnel builder, email marketing, marketing automation, SMS marketing, and more.
  • GoHighLevel’s funnel builder simplifies the creation and management of sales funnels and marketing campaigns.
  • The platform is designed to streamline marketing and sales processes, manage customer relationships, and automate marketing efforts.
  • Pros include an intuitive user interface, scalability for marketing efforts, and the ability to create unlimited sales funnels.

In the dynamic landscape of digital marketing, GoHighLevel stands out as an all-in-one marketing platform, designed to empower agencies and marketers.

With its comprehensive suite of tools including a user-friendly CRM, intuitive funnel builder, and versatile marketing campaigns functionality, GoHighLevel offers an integrated approach to managing client’s projects. 

The platform facilitates seamless workflow automation, from email and SMS campaigns to advanced pipeline management. Leveraging the GoHighLevel dashboard, users gain insights to refine their strategies, while the 14 day GoHighLevel trial invites professionals to experience its transformative capability. 

The platform’s white-label option, especially in the Agency Unlimited Plan, further enhances its appeal, enabling agencies to present a custom label solution to their clients.

With features like appointment booking, calendar synchronization, and mobile app accessibility, GoHighLevel positions itself as a game-changer in the industry, especially for SMMA and marketing agencies seeking a full suite of tools to elevate their endeavors.

What Can GoHighLevel Funnel Builder Do?

From the moment you start using the GoHighLevel funnel builder, it’s clear that the platform is designed with the user in mind. The interface is intuitive, making it easy for even beginners to navigate.

The drag-and-drop functionality simplifies the process of creating complex funnels, reducing the learning curve significantly. The responsiveness of the platform ensures that changes are implemented quickly, providing a seamless user experience.

Marketing Automation Tools

GoHighLevel’s marketing automation tools are designed with the user’s ease in mind. The platform simplifies complex marketing tasks into manageable, automated processes.

Users can set up automated email campaigns, SMS messaging, and lead nurturing sequences with just a few clicks. The intuitive design ensures that even those new to digital marketing can quickly become proficient, saving time and reducing the need for manual intervention.

Sales Funnels

GoHighLevel transforms the creation of sales funnels into an engaging experience. The platform’s user-friendly interface makes it easy for marketers to design funnels that guide prospects through each stage of the buying process.

Whether it’s through email marketing, SMS outreach, or a combination, users can craft personalized journeys for their prospects, enhancing the likelihood of conversion. The sales funnel tools provided by GoHighLevel showcase versatility in accommodating different marketing tactics.

The platform enables the integration of various channels into a cohesive funnel, ensuring that each prospect’s journey is smooth and uninterrupted. Additionally, the ability to test and optimize different stages of the funnel empowers users to continuously improve their strategies.

Marketing Campaigns

The comprehensive nature of GoHighLevel’s marketing campaigns tools is evident in how they integrate various marketing channels and strategies into one cohesive system. This integration allows for seamless workflows, from lead acquisition to nurturing and conversion.

The platform’s advanced features, such as audience segmentation and behavior-based triggers, exemplify a deep understanding of effective marketing tactics.

Key Features of GoHighLevel

Key Features of GoHighLevel Funnel BuilderBenefits
Marketing Automation ToolsStreamline workflows and enhance efficiency
Sales FunnelsCreate and manage effective sales funnels tailored to your business objectives.
Marketing CampaignsLaunch and manage multi-channel marketing campaigns with ease

Who Is This Tool For?

The GoHighLevel platform caters to diverse users, making other tools suitable for various professionals and businesses. Here are the key user groups who can benefit from this tool:

1. Marketing Agencies

Marketing agencies can leverage the comprehensive features offered by GoHighLevel to streamline their processes and deliver effective marketing campaigns for their clients. 

The platform’s all-in-one nature allows agencies to manage customer relationships, automate marketing efforts, sell digital products, create and manage sales funnels, and more.

2. Sales Professionals

Sales professionals can use GoHighLevel to enhance sales processes and effectively nurture leads. The platform’s CRM capabilities enable sales teams to manage contacts, track interactions, and automate follow-up communications with more customers. 

Additionally, the marketing automation tools provided by GoHighLevel assist sales professionals create personalized and targeted marketing campaigns to convert leads into customers.

3. Entrepreneurs

Entrepreneurs looking to grow their businesses can benefit from GoHighLevel’s range of tools and features. The platform allows entrepreneurs to manage customer relationships, automate marketing efforts, and create sales funnels to drive conversions and new clients. 

With GoHighLevel, entrepreneurs can effectively manage their marketing and sales processes while focusing on other aspects of their business.

4. Local Business Owners

GoHighLevel is well-suited for local business owners who want to streamline their marketing efforts and attract new customers.

The platform provides a comprehensive set of tools that enable local business owners to create and manage sales funnels, automate marketing campaigns, and build customer relationships. Using GoHighLevel, local business owners can enhance their marketing strategies and drive business growth.

Regardless of the user group, GoHighLevel offers a user-friendly interface and intuitive design, making it accessible to users with varying technical expertise.

The platform’s wide features and flexible pricing plans make it a versatile tool for marketing agencies, sales professionals, entrepreneurs, and local business owners.

If you’re interested in exploring GoHighLevel’s features for yourself, you can learn more and sign up through this affiliate link. This link provides access to GoHighLevel’s platform, where you can find more information and possibly a trial offer.

Pros and Cons of Using GoHighLevel Funnel Builder

Regarding the GoHighLevel funnel builder, there are several pros and cons to consider. Let’s take a closer look at what makes this tool great, as well as some of its limitations.

Pros of GoHighLevel Funnel Builder:

  • All-in-one platform: GoHighLevel brings together a comprehensive suite of marketing and sales tools into one cohesive software, making it convenient and efficient for users.
  • Range of features: The GoHighLevel funnel builder offers a wide range of features and capabilities, including marketing automation, CRM, sales funnel building, email marketing, SMS marketing, and more. This allows businesses to execute their marketing strategies effectively.
  • User-friendly interface: The platform’s interface is designed with ease of use in mind. It features an intuitive design and user-friendly navigation, making it accessible even for those who may not be tech-savvy.
  • Scalability: GoHighLevel allows users to scale their marketing efforts by creating and managing unlimited sales funnels. This provides businesses with the flexibility to expand their marketing campaigns as needed.

Cons of GoHighLevel Funnel Builder:

  • Learning curve: While GoHighLevel offers a user-friendly interface, there is still a learning curve involved in getting acquainted with all of its features and functionalities. Users may need to invest some time in learning how to utilize the platform effectively.
  • Limited integrations: While GoHighLevel offers many features, its integrations with other third-party tools and software are somewhat limited. One of the notable limitations is its integration with email tools, which is primarily confined to SMTPs. This means that while you can use email services like Gmail, Yahoo Mail, Sendgrid, and Outlook for sending emails, the integration might not be as seamless as with some native applications.
  • Integration with Zapier: Zapier integration becomes crucial for using tools that might not have direct integration. Without Zapier, GoHighLevel wouldn’t function as smoothly. 

Overall, the GoHighLevel funnel builder has numerous advantages, making it a valuable tool for businesses looking to streamline their marketing and sales processes. However, it is important to consider the learning curve and potential limitations when deciding if GoHighLevel is the right fit for your business.

All-in-one platformLearning curve
Range of featuresLimited integrations
User-friendly interface Integration with Zapier is a must for using a wider variety of application

GoHighLevel Funnel Builder Features

The GoHighLevel funnel builder is equipped with a variety of features that empower users to create and manage effective sales funnels. These features include:

Visual Editor

The visual editor is a user-friendly tool that allows for easy customization and creation of landing pages, sales funnels, and marketing campaigns. With its drag-and-drop functionality, users can effortlessly design visually appealing and conversion-focused pages without any coding knowledge.

Split Testing

Split testing, also known as A/B testing, is an invaluable feature that enables users to compare different versions of their funnels to determine which one yields better results. By testing variations in page elements, copy, and design, users can optimize their funnels for maximum conversions.

CRM Integration

The GoHighLevel funnel builder seamlessly integrates with a robust CRM system, allowing users to manage and automate their customer relationships. With the CRM integration, users can easily track and nurture leads, automate follow-up emails, schedule appointments and gain valuable insights into customer behavior and preferences.

“The visual editor and split testing features of the GoHighLevel funnel builder have been game-changers for my marketing campaigns. I’ve been able to create stunning and high-converting landing pages with ease, and the split testing feature has allowed me to constantly optimize my funnels for better results.”

These are just a few of the many powerful features the GoHighLevel funnel builder has to offer. With its intuitive interface and comprehensive toolkit, users can build, manage, and optimize their sales funnels for greater success in their marketing efforts.

Visual EditorDrag-and-drop tool for easy landing page and funnel creation
Split TestingCompare different funnel versions for better optimization
CRM IntegrationManage and automate customer relationships

How to Use GoHighLevel Funnel Builder?

If you’re new to GoHighLevel’s funnel builder, don’t worry! I’ll guide you through the step-by-step process of using this powerful tool.

Log in to your GoHighLevel account and navigate to the funnel builder section. Here, you’ll find a user-friendly interface that allows you to create and manage your sales funnels easily.

The first step is to choose a template or create a funnel from scratch. GoHighLevel offers a wide range of professionally designed templates that you can customize to suit your business needs. Alternatively, you can create your funnel by adding individual pages such as landing pages, opt-in forms, thank-you pages, and sales pages.

Once you’ve designed your funnel, it’s time to set up automation. GoHighLevel’s funnel builder provides powerful tools to automate marketing campaigns and nurture leads. You can set up email sequences, SMS follow-ups, and task automation to ensure no leads slip through the cracks.

With GoHighLevel’s funnel builder, you have the flexibility to test and optimize your funnels. You can perform split tests to compare different versions of your funnel and identify which one performs better. This helps you make data-driven decisions and improve your conversion rates.

Step 1Log in to your GoHighLevel account and navigate to the funnel builder section.
Step 2Choose a template or create a funnel from scratch.
Step 3Design your funnel by adding pages such as landing pages, opt-in forms, thank-you pages, and sales pages.
Step 4Set up automation for your funnel, including email sequences, SMS follow-ups, and task automation.
Step 5Perform split tests to optimize your funnel and improve conversion rates.

GoHighLevel vs. Hubspot – Major Differences

When comparing GoHighLevel and Hubspot, it’s important to note the major differences between these popular sales and marketing platforms. While both platforms offer a range of tools and features to help businesses streamline their marketing and sales processes, significant contrasts set them apart.

One of the key distinctions between GoHighLevel and Hubspot lies in their core focus. GoHighLevel is an all-in-one platform providing a comprehensive marketing and sales tool suite. 

It offers a range of features, including a funnel builder, a CRM platform, email marketing, SMS marketing, automation tools, and more.

On the other hand, Hubspot is primarily known as a CRM specialist. While it offers additional sales, marketing, and service tools, its primary emphasis is customer relationship management. This fundamental difference in focus shapes each platform’s overall functionality and capabilities.

Target Audience and Pricing Structures

Another significant difference between GoHighLevel and Hubspot is their target audience and pricing structures. GoHighLevel is designed for marketing agencies, sales professionals, entrepreneurs, and local business owners.

Its pricing plans cater to these different user groups, offering options such as an Agency Starter Account, an Agency Unlimited Account, and even a GoHighLevel White Label option.

Hubspot, on the other hand, has pricing plans that cater to businesses of all sizes, ranging from small startups to large enterprises. Its pricing structure is based on different tiers, depending on the features and functionalities required.

Overall, while both GoHighLevel and Hubspot are powerful platforms in their own right, they have distinct differences in their focus, target audience, pricing structures, and core functionalities.

Understanding these differences is crucial in determining which platform is the best fit for your specific business needs and marketing goals.

Features an all-in-one platformSpecializes in CRM
Caters to marketing agencies, sales professionals, entrepreneurs, and local business ownersCaters to businesses of all sizes
Offers various pricing plans, including options for agencies and white labelHas tiered pricing plans based on features and functionalities

GoHighLevel Pricing and Flexibility

In this section, we will explore the pricing options offered by GoHighLevel and the flexibility it provides for different user needs. Whether you are a marketing agency, a sales professional, an entrepreneur, or a local business owner, GoHighLevel offers plans that cater to your specific requirements.

Let’s take a look at the pricing plans:

1. Agency Starter Account: This plan is perfect for small marketing agencies or individual professionals who are just starting. It offers a range of features at an affordable price, allowing you to access the core functionalities of GoHighLevel.

2. Agency Unlimited Account: If you need unlimited access to all the features and tools offered by GoHighLevel, the Agency Unlimited Account is the ideal choice. This plan is suitable for established agencies or businesses that require extensive digital marketing and sales capabilities.

3. GoHighLevel White Label Option: For those who want to take their branding to the next level, GoHighLevel offers a white label option. This allows you to customize the platform with your own branding, giving your clients a seamless and cohesive experience.

Agency Starter AccountCore features$97/month
Agency Unlimited AccountAccess to all features$297/month
GoHighLevel White Label OptionCustom brandingAdditional cost

As you can see, GoHighLevel offers flexibility in terms of pricing and features, allowing you to choose the plan that best suits your business needs. Whether you are just starting or looking for extensive capabilities, GoHighLevel has got you covered.

GoHighLevel vs Hubspot – User Experience and Interface

When it comes to user experience and interface, both GoHighLevel and Hubspot offer intuitive platforms that are easy to navigate. However, each platform has its own unique characteristics that set them apart.

GoHighLevel User Experience

GoHighLevel’s user experience is designed to be user-friendly and efficient. The platform’s dashboard provides a clear overview of all the features and tools, which are organized into tabs for easy navigation.

Hubspot User Experience

Hubspot, on the other hand, offers a sleek and polished interface that emphasizes simplicity and ease of use. The platform’s clean design and hover-drop-down menus provide quick access to sub-features, allowing users to navigate effortlessly and find the tools they need.

Hubspot’s onboarding process includes step-by-step guidance and informative resources, making it easy for users to get up to speed and start utilizing the platform’s features in no time.

In summary, both GoHighLevel and Hubspot provide user-friendly experiences and intuitive interfaces. GoHighLevel’s dashboard offers a comprehensive overview of features, while Hubspot’s polished interface emphasizes simplicity. Ultimately, the choice between the two platforms depends on the specific needs and preferences of your business.

Final Thoughts

Embark on a digital odyssey with GoHighLevel, the all-in-one marketing and sales platform that’s revolutionizing the way digital marketing agencies operate.

Even with so many features, GoHighLevel maintains an affordable price point, making it accessible to businesses of all sizes.

For new clients looking to sell GoHighLevel or those just wanting to streamline their digital marketing and sales efforts, GoHighLevel is a single platform that redefines the digital landscape.


Can GoHighLevel be used by marketing agencies?

Yes, GoHighLevel is designed for marketing agencies, sales professionals, entrepreneurs, and local business owners.

What features does GoHighLevel’s funnel builder offer?

GoHighLevel’s funnel builder offers features such as marketing automation marketing tools,, sales funnel creation, lead generation, email marketing, SMS marketing, and more.

Who is the target audience for GoHighLevel?

GoHighLevel suits marketing agencies, sales professionals, entrepreneurs, and local business owners who want to streamline their marketing and sales processes.

What are the pros of using GoHighLevel’s funnel builder?

The pros of using GoHighLevel’s funnel builder include its all-in-one platform that brings together various marketing and sales tools, its user-friendly interface and intuitive design, and its scalability for marketing efforts.

What are some of the features of GoHighLevel’s funnel builder?

GoHighLevel’s funnel builder features include a visual editor for easy drag-and-drop page creation, split testing for better optimization, and a CRM for managing customer relationships and automating follow-up emails.

How do I use GoHighLevel’s funnel builder?

Using GoHighLevel’s funnel builder is a straightforward process. You can refer to the step-by-step guide provided in this review for detailed instructions.

How does GoHighLevel compare to Hubspot?

GoHighLevel and Hubspot differ in their target audience, pricing structures, integrations, and user interfaces. GoHighLevel is an all-in-one platform, while Hubspot is primarily known as a CRM specialist with additional features in sales, marketing, and service tools.

What are the pricing options for GoHighLevel?

GoHighLevel offers pricing plans such as the Agency Starter Account, the Agency Unlimited Account, and the GoHighLevel White Label Option. The specific pricing details can be found on the GoHighLevel website.

How is the user experience and interface of GoHighLevel compared to Hubspot?

GoHighLevel’s dashboard offers a clear overview of features and tools, while Hubspot offers a sleek and polished interface with hover drop-down menus. Both platforms provide resources for onboarding and learning.

casanovabrooksCasanova Brooks is a real estate entrepreneur. With a background as a licensed realtor at Berkshire Hathaway and currently serving as a Change Agent at eXp Realty, Casanova brings a wealth of expertise and experience to the table. Beyond real estate transactions, Casanova is a seasoned motivational speaker, author, and podcast host. His book, “Real Estate: Play the Game Like the Winners,” reflects his commitment to sharing insights and strategies for success in the ever-evolving world of real estate. Join him on his journey as he continues to make waves in the world of real estate and beyond.

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