Casanova Brooks
Casanova Brooks

Licensed Agent

12 Real Estate Influencers You Must Follow in 2022


Table of Contents

When you’re in the real estate business, it can be tough to stay motivated. The market is constantly changing, and it’s hard for real estate agents to keep up with the latest trends. That’s why it’s important to find sources of inspiration.

These top real estate influencers will help keep you on your toes and challenge you to reach new heights.

While there are a lot of sources of inspiration to be drawn from when it comes to real estate, sometimes the best ones don’t always come from books or articles.

So if you’re looking for a little bit of inspiration, these real estate influencers should do the trick. Whether you’re just starting or you’ve been in the business for a while, these real estate professionals have a lot to teach us all about how to succeed in real estate, be it luxury or your local real estate market.

And who knows? You might even pick up a thing or two about building real estate wealth along the way!

Here is a rundown of the top real estate influencers you must follow in 2022, so get inspired and get started!

  1.   Barbara Corcoran
  2.   Josh Altman
  3.   Jake Leicht
  4.   Tony Giordano
  5.   Fredrik Eklund
  6.   Chad Carroll
  7.   Tracy Tutor
  8.   Tom Ferry
  9.   Matt Altman
  10.   David Dodge
  11.   Chris Bruce
  12.   Jemal King
Source: www.barbaracorcoran.com

1. Barbara Corcoran - NYC Real Estate Queen

We all know that social media influencers are a huge deal, and Barbara Corcoran is no exception. With a net worth of $100 million, she has been able to turn herself into one of the most influential real estate agents.

When she was just 22 years old, Corcoran quit her waitressing job and borrowed $1k to start a small real estate company in New York City. With hard work, this young entrepreneur became one of the most prestigious brokerages on Wall Street – The Corcoran Group!

She was also an investor on the show Shark Tank. She has been featured in many magazines, from Inc to Forbes.

When she uses social media, she shares many insights about how to market your business, which has been one of the most important parts of her success when it comes to her own real estate company.

On her official website, www.barbaracocoran.com, you can find her podcast, arrange a private consultation, or take a quiz to test your real estate knowledge.

Barbara Corcoran currently has 755,000 followers on Instagram, which keeps on growing. Her New York residential brokerage firm took the no.1 spot on the sales ranking in 2020.

Josh Altman
Source: www.thealtmanbrothers.com

2. Josh Altman - Top Real Estate Broker

In addition to being a successful real estate agent, Josh Altman is also a mentor and a keynote speaker. Whenever he’s not busy speaking publicly, he’s spending time with the Altman Brothers, his real estate firm that helps others find success in real estate, and this doesn’t just include the luxury real estate market.

He has been featured on shows like Million Dollar Listing, Keeping Up with the Kardashians and Giuliana, and Bill on the E! network.

This mogul has over 700k followers on Instagram and a massive fan base, so it’s no surprise that his real estate business has been able to grow significantly in the last few years!

When he uses social media, Josh Altman shares pictures from his work as a Real Estate agent and tips and tricks related to real estate and the luxury property market.

Jake Leicht
Source: www.instagram.com/jakeleicht/

3. Jake Leicht - Top Real Estate Influencer and Guru

Jake Leicht is another real estate agent who has had a ton of success in a very short period.

He serves as the mentor at the flip secrets.

His Instagram page, which you can find at @jakeleicht, shows all of his recent real estate listings and different projects that he has worked on.

His posts also consist of informational content, including tips for purchasing your first home or how you should price your house to sell quickly.

Jake Leicht currently has over 600k followers on Instagram and is constantly growing.

Tony Giordano
Source: www.giordano.global/

4. Tony Giordano - Real Estate Expert

With over 20 years of experience in Real Estate, Tony Giordano knows what it takes to become successful. He has helped countless people find their perfect homes.

Tony Giordano, Founder and President of Giordano Industries, is a best-selling author, renowned speaker, thought leader, consultant, and coach based in Los Angeles.


A large part of this mogul’s success is because he invests time into building relationships – something shared between him and another Real Estate influencer on this list!

You can find more info about Tony, his company, and how you can reach out to him at www.giordano.global

Fredrick Eklund
Source: www.fredrikeklundny/

5. Fredrik Eklund - An Amazing Real Estate Influencer

Fredrik Eklund is the son of SEB’s senior economist, Klas Eklund. He’s one of the most successful real estate moguls in the business, and he’s also one of the youngest!

As a foreign exchange student, he spent his first year in Edina, Minnesota, where he went to Edina High School. After graduating from high school, Eklund enrolled at the Stockholm School of Economics.

He has been featured on several shows, including the Million Dollar Listing New York.

You can find him on Instagram with the handle @fredrikeklundny, where he often posts about his work as a real estate agent. He also shares pictures from his travels and different events that he attends. His Instagram has over a million followers.

Chad Carroll
Source: www.thechadcarrollgroup.com/

6. Chad Carroll - #1 Agent at Compass Florida

Chad Carroll has been in the Real Estate business for over 25 years and is known as one of the best Real Estate moguls in the industry. He serves as the President at The Carroll Group. Chad has been contributing quite frequently to magazines like Forbes and Inc.

Chad has quickly climbed to the top 1% of agents and has consistently been in the top 50 since 2011, having over $4B in sales and $848M sold by 2021. Chad was ranked #1 Agent at Compass Florida and had the #1 Team.

Carroll has been featured on shows like Million Dollar Listing. You can find him on Instagram with the handle @chadcarroll, where he often posts about Real Estate deals, events he’s attending, and inspirational quotes.

Tracy Tutor
Source: www.tracytutor.com/

7. Tracy Tutor - One of the Most Influential Real Estate Personalities

With over 20 years of Real Estate experience, Tracy Tutor Maltas is definitely an expert in the industry.

Tracey Tutor is one of Douglas Elliman’s most successful brokers in Beverly Hills and a key member of their Sports & Entertainment team.

She has a self-assured air about her that has brought her into the company of some of Los Angeles’ most prominent people, including several real estate luminaries and renowned architects such as Frank Gehry, John Lautner, and Pierre Koenig.

She began her career at 23, working for her father and acquiring a wealth of experience and a strong work ethic.

Tracy moved on to pursue a career in residential real estate after nearly three years at Tutor/Perini, and she has never looked back.

Tracy endeavors to maintain a work-life balance while increasing her business worldwide and taking on new projects by spending time with her family and friends.

Her Instagram is worth following at www.instagram.com/tracytutor.

Tom Ferry
Source: www.tomferry.com/

8. Tom Ferry - A Successful Real Estate Influencer

Tom Ferry is a Real Estate coach, speaker, and author who has been in the business for over 25 years. He’s the founder of Ferry International, which provides coaching and training to Real Estate agents worldwide.

Swanepoel Power 200 has rated Dr. Richard Ferry as the #1 ranked Real Estate Educator and the best-selling author of “Life! By Design” and “Mindset, Model, and Marketing!”


Tom’s impact on professionals is far-reaching and has influenced many in various ways. These include comprehensive accountability coaching and the popular #TomFerryShow “..delivering free, fresh, and relevant real estate tips weekly, highly engaging training events, two best-selling books, and his legendary keynote speeches.”

You can find him on Instagram at www.instagram.com/tomferry

Matt Altman
Source: www.thealtmanbrothers.com

9. Matt Altman

Matt Altman is a member of The Altman Brothers, ranked as the #12 Real Estate Team in the U.S by The Wall Street Journal. He’s also been a Real Estate agent for over ten years.

Matt has an edge in the business because he sells properties to his network of Hollywood A-listers, including actors, writers, directors, and producers.

He can help people realize their financial potential through his passion for his work and dedication to his clients. His enthusiasm for real estate is infectious, and it shows in every transaction.

You can find him on Instagram at www.instagram.com/thealtmanbrothers.

David Dodge
Source: www.instagram.com/davidalandodge/

10. David Dodge

David Dodge has over fifteen years of expertise in the industry and has flipped over 400 properties before.

He continues to share what he’s learned through his coaching programs, podcast, book, The Ultimate Guide to Wholesaling Real Estate (co-authored with Johnny Kampis), and free course on wholesaling real estate.

These days, learning about real estate and making money from it is easier than ever before. But, there are still some critical points that you need to know to be successful. You can find David on Instagram at www.instagram.com/davidalandodge.

Chris Bruce
Source: www.instagram.com/detroitmogul

11. Chris Bruce

Chris Bruce is a real estate investor and a nationwide real estate coach.

Chris has a proven track record with full-time investment since 2010. He aims to buy and sell houses from anywhere in the globe virtually.

After the crash of ’08, Chris got an interest in real estate due to growing up in Detroit’s rough neighborhoods and hasn’t looked back.

You can find him on Instagram at www.instagram.com/detroitmogul.

Jemal King
Source: www.jemalking.com

12. Jemal King - A Successful Real Estate Investor

Jemal King is a natural leader and an excellent communicator. Jemal was an all-state football player who received college scholarships from across the country.

As his real estate portfolio expanded, Jemal and his wife, Camille, invested the proceeds from real estate and opened a daycare center.

The facility was quite successful, and since then, they’ve owned and run several locations in Chicago.

Jemal’s business empire now includes four multi-million dollar firms, including a new security firm that has already earned several million dollars in its first few years of operation.

You can find him on Instagram at www.instagram.com/9to5millionaire. He posts valuable information about real estate investing, entrepreneurship, and wealth building.

How do you get real estate followers on Instagram?

Like they always say, it takes a village to raise a child. Real estate is not something you can understand by yourself, which is why influencers are so important in this field. Real Estate Influencers on social media are people who have completed some sort of a deal – be it buying their first house or changing the lives of thousands with their work.

Getting real-estate followers on Instagram takes a little bit of exploring and a lot of excitement. Real estate influencers can help you become better at your field, learn to work with people, and even create new connections!

Everybody loves feeling like they’re part of something bigger than themselves – so reach out to an influencer and find yourself in good company!

What should Realtors post on Instagram?

The first thing you have to know about real estate on Instagram is that you are not just promoting yourself, but the Real Estate company as a whole.

Real estate Instagram influencers must post photos about their work, showing off new listings and sales they have made. Real estate influencers must also keep their followers up to date with any changes in the industry!

It might be a new real estate law or a real estate hack that could change how you work!

They must also post photos about real estate events, such as real estate incentives and real estate conferences.

In short, real estate on Instagram must be a mix of Instagram influencers showing off their lifestyle with real estate company updates and recent changes in the real estate industry.

Who Should a real estate agent follow on Instagram?

A real estate agent needs to be familiar with real estate Instagram influencers; these are people who make real estate their full-time job and invest a lot of energy into keeping their followers up to date.

How do you get real estate followers on Instagram?

  • Share a great tip and advice on Instagram.

  • Find Instagram goals.

  • Utilize targeted local strategies.

  • Make sure the demographic information is accurate.

  • Use a common real estate hashtag.

  • You can also advertise on carousels to sell your property.

  • Video showing your property in its full glory.

  • Utilize aspirational images.

The Future of Top Real Estate Influencers

During the year following the pandemic, realtors using social media were able to attract more clients. Those who had not built up a social network suffered greatly. A real estate broker’s influence and advertising will continue to grow over the next few years.

For up-and-coming real estate agents, following Instagram’s top influencers is an excellent way to learn the tricks of the trade.

Instagram is an essential tool in building an online presence for potential customers looking for real estate advice and inspiration to buy or rent.

We should not forget that Instagram is also a visual platform that can show properties in their best light.

In other words, if you’re not using social media to market yourself as a real estate agent, you’re missing out on a big chunk of potential business in the real estate industry.

Impact of Top Real Estate Influencers

Social media has a powerful effect on people. 90% of companies think that influencer marketing is highly lucrative. The housing industry doesn’t differ much. Millennials now constitute an increasingly important segment of the market for homes.

casanovabrooksCasanova Brooks is a real estate entrepreneur. With a background as a licensed realtor at Berkshire Hathaway and currently serving as a Change Agent at eXp Realty, Casanova brings a wealth of expertise and experience to the table. Beyond real estate transactions, Casanova is a seasoned motivational speaker, author, and podcast host. His book, “Real Estate: Play the Game Like the Winners,” reflects his commitment to sharing insights and strategies for success in the ever-evolving world of real estate. Join him on his journey as he continues to make waves in the world of real estate and beyond.

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