Real estate videography is a fantastic method to advertise a property. A thriving video of the property can be a powerful marketing tool for those who want to sell their homes.
Nowadays, many real estate agents are starting to increase their marketing efforts by using real estate videography.
It can be a great way to get your clients excited about the property you’re selling and show off your real estate expertise.
One important thing to consider before you start shooting for clients is the real estate videography pricing. But what is a reasonable price for such?
The cost of real estate videography can be confusing for some, but this varies depending on the region, type of video, and the number of videos needed for each property.
Additionally, real estate videographers typically charge by the hour, but other factors can also contribute to pricing.
For example, if you are using a drone or aerial photography equipment, the rates will be much higher than just using a handheld camera and tripod.
In this article, I’ll detail how much time it takes to produce these videos and the price ranges associated with them.
Real Estate Videography: What is it all about?
Real estate videography is one of the most critical aspects of the home buying or selling process. Yet, many potential buyers and sellers do not realize that.
It provides a visual representation to help potential home buyers make an informed decision about buying or renting your property. With video footage that shows almost every aspect of the home, there will be no surprises!
Potential buyers will be able to see what items are included in the property (i.e., dishwasher) and any problems that might need fixing before moving forward with negotiations on price.
While it may seem expensive, video footage is a worthwhile investment, especially when capturing the attention of more than one person at a time.
A virtual tour of your home will allow you to market your property far beyond just local areas by allowing viewers from all over the world access to your house via an online platform such as YouTube.
The video also gives prospective buyers more insight into what they’re buying before deciding, which can help them feel confident about their purchase.
Moreover, a quick video can have a significant impact on how viewers see your company. It’s the fastest way to get in touch with people looking for properties, and it leaves them with a lasting impression of you or your business.
A major benefit of real estate videography is that it captures all the necessary information without taking up precious time from an agent.
Real estate agents would usually hire videographers to film listings’ interior and exterior shots and footage of homes being shown to potential buyers during open houses.
Factors Affecting Real Estate Videography Prices
Many different factors go into pricing for real estate videos, and it depends on how much footage needs to be captured and edited together.
This also includes which type of equipment will be used during filming (such as drone footage).
There are many different styles you can choose from.
The most expensive type is aerial videography, which involves capturing footage from a drone or helicopter.
The next most expensive style is time-lapse, which captures scenes over long periods, such as hours or days.
Next in line would be lifestyle videos where the agent walks around their property with talking headshots.
This style doesn’t require much equipment, but it does take some planning because you’ll need someone who knows what they’re doing behind the camera (not just a person who can press record).
The least expensive style is still footage. Real estate agents that want to provide viewers with high-quality videos without breaking the bank should opt for this. It’s also for those that have their own camera equipment and know-how to operate it properly.
Related Article: 8 Best Real Estate 360 Camera For Realtors
What is the average cost of a real estate video shoot?
The cost for a real estate videography service can vary, but on average, it ranges from $2,000 to $3,000.
For example, one full day can cost $2,500 or more, but 8 hours of shooting can be accomplished for $3,000.
The final price will depend on the size and scope of your project and if any special equipment is required.
An edited real estate video may cost an additional $800 to $1,200, depending on the length and complexity.
If you need to hire a videographer for your next real estate video shoot, make sure you discuss all of the details and pricing with them thoroughly before signing any contracts.
Aerial videography for real estate
Aerial videography is an exciting new tool that many real estate professionals are utilizing.
This type of video provides a unique perspective for buyers to see the home, neighborhood, and surrounding areas in detail. It also gives sellers more exposure by showcasing their homes from above.
However, this service isn’t cheap! Aerial videographers charge, on average, $2,000 for 5-7 minutes of footage with editing included at no additional cost.
Aerial videography costs can vary depending on the company and how much footage you need. If you’re looking for serious savings and don’t plan on cutting any corners, we recommend starting with a professional aerial videographer.
You’ll get high-quality footage that will take your real estate marketing to the next level!
The main advantage of using an aerial videography service is that it can show viewers what they can’t see on the ground.
Time-lapse videography for real estate
A video is an excellent way to show buyers what your property looks like at different times of day and in different seasons.
This is particularly helpful if your house has recently been renovated because potential buyers will be able to see how the changes affect the look of their home on camera as well as in person.
Those who want to sell their homes themselves can use this technology to showcase features that might otherwise go unnoticed, such as hardwood floors under carpeting or new paint jobs.
On top of these benefits, it’s also worth noting that filming with time-lapse technology costs less than hiring a professional videographer.
The average cost for this service is $100, but it can go as high as $500 depending on the number of videos you need and the length of each video.
Lifestyle videos for real estate
Like a real estate virtual tour, lifestyle videos are an excellent tool for realtors or sellers because they can showcase their homes in a fun and engaging way.
These videos typically feature the property itself and other parts of the property, such as the kitchen or bedrooms. They’re also very affordable at $300 or less.
A lifestyle video should include at least three different shots of the property. The first shot features the exterior, while the other two are of rooms within their home.
All three of these videos should be combined into one video about one to two minutes long. This type of video is an excellent way for buyers to get a feel for what it would be like to live in the home.
On top of this, you can also use these videos to better advertise your homes or your clients’ on social media for free!
The cost of a lifestyle video will depend on how many you need in total and if you are shooting them at your own property or not.
Still Footage for Real Estate
Still footage is also an excellent choice for those looking to do property marketing on a budget.
Still photographs of the home and the surrounding area can be used to show potential buyers what the property looks like in real life.
Even more so than lifestyle videos and aerial videography, still photography costs very little money and doesn’t require you to hire a videographer.
The cost of still photography will vary depending on the photographer and how many photos you need.
Photos that show the entire house should run you between $50 and $100, although some photographers offer a package deal that includes other shots for just a bit more.
What are the advantages of using a professional videographer for real estate?
There are many benefits to hiring a real estate videographer. For one thing, they can help you sell your home faster than if you used only traditional photos.
Professional video production companies have years of experience utilizing different angles and shots to present your home in the most favorable light possible.
They will also have the latest equipment needed to capture high-quality shots, which means your home is sure to look great on camera!
One of the essential advantages is that a video presentation can convey more information about a property than simple photographs ever could.
In addition to telling a story with their videos, these professionals can incorporate visual aids like maps, floor plans, and diagrams of the house.
Videos are better than still pictures because the videos can show people more about the property.
By making videos of your home’s location and the surrounding neighborhood, you can help people see that they want to live there. This will make the home more likely to sell.
A quality video presentation will increase the number of interested parties and help you sell your property faster.
These videos also allow potential buyers to view what living in your home would be like before making an offer on it.
Professional videographers will create videos with this kind of information in mind to best showcase the property to its fullest potential!
When you want to sell your house, getting it on video is becoming increasingly important. We’ve all seen real estate listings with only a handful of poor-quality images, and you wouldn’t want that to be the first impression your home makes.
If potential buyers don’t like what they see in the photos, they might write your house off before even seeing it in person!
You can make this part of your property’s appeal. With professional videography, you can highlight all the positive features of your home and make it look great on camera!
If you’d like to sell your house faster and at a better price, hiring a company to film your property with video is the way to go.
Is real estate videography worth it for you?
Video is a great way to market your home and attract buyers, but it may not be a viable option if you’re on a budget.
Yes! Real estate video is worth it for everyone, especially for people who live in a rural area or whose home isn’t that close to a major city. If people can’t see your home in person, a video is a great way to showcase it!
Video helps you attract more buyers by making your home look great. From the lovingly manicured lawn to the elegant chandelier, the video allows you to highlight all of the best features of your property.
Video marketing is a great way to connect with people who may not have seen the home in person. If your property isn’t in a heavily trafficked area, then video is the next best thing!
If you’re thinking about selling soon, think of all the potential buyers who may not even know your home exists. Getting more eyes on your listing with a video is more important than ever before, and we promise that it’ll pay off.
All in all, there are a ton of benefits to using video for your real estate marketing campaigns. Whether you’re looking to attract buyers, get more exposure online, or you’re just looking for a creative way to market your property, video is the perfect option.
Can you do your own video production?
If you’re not an expert at video production, but you still want to try your hand at marketing your home with video, then consider doing your own.
You don’t necessarily need to have years of experience to make a professional video, either! There are plenty of simple software options that allow you to create a video from scratch.
From screen capture software to live action video, you have many options when it comes to producing your own video.
If you don’t have a lot of time to create a great video, then there are plenty of companies that provide video production services.
Do you need videography for your listings?
We’ve already talked about the benefits of using video for your real estate marketing, but do you need to have professional videography for all of your listings?
It depends on your properties and your goals for producing and marketing the videos.
If you’re just looking to highlight some of your best features or show off your home, then you may not need to hire a professional for every video.
If there are extra special features that you want to showcase, then consider contacting a video production company.
If you have a listing that you’re hoping will attract more prospective buyers and sell quickly for a reasonable price, then a professional video may be worth it!
By showcasing your home on video, you’re potentially opening the door to a much larger buyer pool.
Video marketing isn’t just for people who want to attract local buyers. So don’t feel like you have to limit yourself to your immediate area.
Conclusion
I hope this blog post answered any questions you might have had about real estate videography pricing. If not, feel free to contact me for more information!
