Are you a brand new real estate agent or even a seasoned one, thinking, “Where exactly is my next lead going to come from?” Don’t worry, I got you. Today we’ll be discussing the top 5 ways to generate real estate leads in 2022.
When I first got into the business, I was coming from the most trying time in my life. I’d obtained my real estate license about three and a half months prior, but I was doing nothing with it. So as you can imagine, I had to hit the ground running and fast.
Now I’m sure if you’ve already passed your tests or even if you’re in the process of taking them and you’re learning all of the real estate curricula, you know that they do not teach you how to market yourself.
They do not teach you how to build relationships, and they technically don’t even teach you how to sell houses. My first tip to real estate lead generation is to make sure that you’re not a secretive agent.
Many people get into the real estate industry, but they don’t let anybody else in on the tips and tricks of the trade.
There are only two reasons that any business goes broke. Either people don’t know you’re in business, or they’ve forgotten. Always make sure that you’re day trading attention. They say that attention is the new currency.
As a real estate agent, you have to focus on your brand and ensure that the attention is on you. Here’s how to do it.
Find A Lender
Rule number one of real estate lead generation is getting yourself a lender, not just any regular one. Find one who is already generating leads, preferably one in a bank.
The reason being is they can directly access federal grants, especially at the beginning of the year.
There are going to be a ton of banks that offer federal grants for first-time homebuyers to try to re-stimulate the economy for homeownership.
Reach out to them and say, “Hey, I love to work with first-time homebuyers. Do you have any programs going on right now to educate my buyer on that?”
Then because you could potentially do business together, they’ll agree. They can help with downpayment assistance and appraisals. They could even help with closing costs.
Connect With A Top Producing Real Estate Agent
The second way to start generating leads is to reach out to a top producing agent already in a brokerage. There’s probably somebody already out there who is focused on listings.
They have been around in the business for five-plus years and have a lot of repeat clients and referrals.
Not only can they hook you up with some free real estate advice, but they can help you get new leads and even host open houses. A real estate collaboration specialist can help you get started on getting a top agent.
Call up the agent and say, “Hey, I’m about to list the property right in your area. Let me ask you, what does your home sell for?” They might give you a few nuggets.
They’ll eventually start to know who you are. This kind of relationship is beneficial because they’ll teach you some of their lead generation methods and some tips on running a successful real estate business.
That’s how you start to build rapport with other real estate agents.
Circle Prospecting
Ideally, you want to try to do an open house even though the listing is potentially under contract already. It might be a little tough to do this if the house has been in the contract longer than three days.
This is a way for you to pick up a buyer who you know exactly what they’re interested in.
Think about circle prospecting whenever a property is listed and goes under contract. What I love about this and what I learned early on about it is it allows you to work with whoever you want to.
Often, we’re buying leads from Zillow or Realtor.com or internet leads. The downside is we don’t have the opportunity to choose how qualified the buyer is.
But with circle prospecting, you can call within that subdivision or around that property when it gets listed or goes under contract.
Focus on Facebook For Lead Generation
Focus on generating leads off Facebook. You’ll need a robust CRM. It doesn’t matter which one you use, but you want to have something that allows you to leverage your time.
In the world of lead generation today, we all know how to respond within two or three minutes. You can get someone on your team to do it or get a system in place if you can’t. People don’t build businesses; systems build businesses.
Use Targeted Landing Pages
You can also focus on lead generation through organic traffic via landing pages. The biggest thing is to ensure that you don’t buy leads that you cannot serve on the back end. A robust CRM will help you with lead generation by allowing you to scale.
A landing page allows you to land potential buyers. You’ll need one for your website when people look up your brand using search engines.
One other real estate marketing hack that’s super useful is learning how to promote your brand on social media platforms.
It’s the perfect search engine optimization tactic. It’s also a great way to get quality leads, potential clients, and prospective sellers.
A lot of the time, when people put in an inquiry on Zillow or Realtor.com or wherever else it might be, they get overwhelmed within the first five minutes because everybody’s calling.
However, if you’re the first person that calls, you could probably get through.
Reach Out To Your Network
Social media marketing works wonders, especially in this digital age. First off, when you call to check on someone, you’re building a referral relationship with them again. It’s one of the best ways to generate organic leads.
You’ll need a target audience, preferably clients you have a rapport with, like other business owners. Google ads are also a fantastic way to generate buyer leads. In addition, content marketing also grows your online presence and gets you more quality leads.
Use Your Influence
The people around you are instrumental in real estate lead generation. I’m talking about friends, other real estate agents, and local businesses. They can put in a good word for you, getting you some free word-of-mouth advertising.
Eventually, you’ll see positive outcomes, such as increased seller leads. Cold calling also helps by getting you organic leads. The more people hear about your business, the more the lead generation opportunities.
Using the wonders of social media and digital tools, you can also build a realtor email list, and build a network for lead generation and referrals.
Tap Into Your Neighborhood
Take a walk around your neighborhood. Talk to your neighbors and other members of your community. You never know who could help you score some valuable real estate seller leads.
Find out as much as you can about the local real estate market. Visit open houses in the area and mingle with the other agents there.
Bottom Line
Rule number one of real estate lead generation is to get yourself a lender since they’re already generating leads. Also, get one in a bank because they directly access federal grants, which are helpful for first-time homebuyers.
Social media marketing is one of the best ways to generate organic leads. Google ads are also a fantastic way to generate buyer leads. When you call to check on someone, you’re building a referral relationship with them again.
Content marketing grows your online presence and gets you more leads. Lastly, A real estate collaboration specialist can help you get started on getting a top agent.
Not only can they hook you up with free advice, but they can also give you new leads and even host open houses.
Remember, in the dream, we trust, but if you do not take action, it will merely be a fantasy.
